Volvo’s mission statement is clear: it wants to be the leader in sustainable transport
This is the actual posted message on their website
“The Volvo Group's vision is to become the world leader in sustainable transport solutions by:
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creating value for customers in selected segments
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pioneering products and services for the transport and infrastructure industries
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driving quality, safety and environmental care
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working with energy, passion and respect for the individual.”
Volvo Mission Statement
Safety
1. They keep true to their Mission Statement by having the Insurance Institute for Highway Safety top safety pick for 2015 with the
2015 S60 Sedan
Pioneering the Future
1.
“The new Volvo Concept Coupe reveals how we could shape our cars moving forward.” x90 Concept
Volvo’s Future Plan
Volvo’s future goal is as follows:
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We are among the most profitable in our industry
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We are our customers’ closest business partners
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We have captured profitable growth opportunities
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We are proven innovators of energy-efficient transport solutions
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We are a global team of high performing people
They plan to be all this by 2020
The most respected plan is
“Our vision: That no one will be seriously injured or killed in a new Volvo by 2020.”
EXTERNAL ENVIRONMENT ANALYSIS
- INTRODUCTION
- MARKET SHARE
-COMPETITION
VOLVO PERSONVAGNAR AB
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Type: Public
• Industry: Automobile Manufacturing
• Headquaters: Gotenburg, Sweden
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Heritage
– Assar Gabrielsson and Gustaf Larson, Pelle Petterson, designer
– 1927
Volvo: Market Share
Volvo: Competitors
Profit Margin: Volvo
Profit Margin: General Motors
Profit Margin: Volkswagen
Profit Margin: Daimler
Financials of Volvo Group
•Share price: $11.65 (January 26, 2015)
•Listed on the NASDAQ Stockholm
•Listed in January 1, 1935
•All time high: $18.43 (July 13, 2007)
Volvo Group’s net sales
•2013: $32,565.40 million (9% decrease from 2012)
•2012: $35,829.99 million
•2000: $15.5476