Volvo Ycc
The Design Elements of the Volvo YCC Which Are Most Valuable to Female Consumers
The Volvo research team determined that women customers in the premium segment want everything that men want in terms of performance, prestige and style. But they want more as well:
1. Smart Storage Solution
Improved storage involved moving the gear lever and handbrake. The center console now has a shallow compartment for keys, mobile phones and so forth, with a sliding back compartment capable of storing a purse out of sight. There is also a space for a notebook, computer, a “cool box,” and a wastepaper basket.
2. A Car that Is Easy to Get in and out of
The gull wing doors are designed so that the consumer never has to climb over a dirty surface to get into the back seat; the sill of the door drops down to expose a clean interior.
3. Good Visibility
The exterior has been designed with a low front end and a long rear window so that four corners of the car are visible to the driver.
4. A Car that Can Be Personalized
An “Ergovision” system at the dealership scans drivers’ bodies and configures optimum driving positions based on the data. The settings are stored digitally on the key unit. When the customer docks the key unit, the seat, steering wheel, pedals, head restraint, and seat belt all automatically move to the designated positions. The customer can also add additional data sets, but the car watchfully notifies the consumer if a data set creates a less-than-optimal line of vision. The car itself can change ride height, “ Hi,” for a commanding view of the road, or “Lo,” for a sporty low ride. The car automatically goes to the high position when the door is opened – a more comfortable height for passengers entering and exiting.
5. Minimal Maintenance
Day-to-Day car maintenance doesn’t require access under the hood of the car. The windshield washer fluid filler is located right beside the gas filling point, both with ball-valve
The Volvo research team determined that women customers in the premium segment want everything that men want in terms of performance, prestige and style. But they want more as well:
1. Smart Storage Solution
Improved storage involved moving the gear lever and handbrake. The center console now has a shallow compartment for keys, mobile phones and so forth, with a sliding back compartment capable of storing a purse out of sight. There is also a space for a notebook, computer, a “cool box,” and a wastepaper basket.
2. A Car that Is Easy to Get in and out of
The gull wing doors are designed so that the consumer never has to climb over a dirty surface to get into the back seat; the sill of the door drops down to expose a clean interior.
3. Good Visibility
The exterior has been designed with a low front end and a long rear window so that four corners of the car are visible to the driver.
4. A Car that Can Be Personalized
An “Ergovision” system at the dealership scans drivers’ bodies and configures optimum driving positions based on the data. The settings are stored digitally on the key unit. When the customer docks the key unit, the seat, steering wheel, pedals, head restraint, and seat belt all automatically move to the designated positions. The customer can also add additional data sets, but the car watchfully notifies the consumer if a data set creates a less-than-optimal line of vision. The car itself can change ride height, “ Hi,” for a commanding view of the road, or “Lo,” for a sporty low ride. The car automatically goes to the high position when the door is opened – a more comfortable height for passengers entering and exiting.
5. Minimal Maintenance
Day-to-Day car maintenance doesn’t require access under the hood of the car. The windshield washer fluid filler is located right beside the gas filling point, both with ball-valve
References: http://www.iol.co.za/motoring/industry-news/women-know-what-they-want-in-a-car-1.1497933 Consumer Behavior, Blackwell, 2012 Cengage Learning.