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Von Restorff and Serial Position Effect FINAL DRAFT

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Von Restorff and Serial Position Effect FINAL DRAFT
Von Restorff and Serial Position Effect
On
Recalling Memory

Research Question:
How does highlighting the middle word in a list of 20 words affect the rate of recalling the first and last five words (serial Position effect)?

Candidate Name: Sayuj Saha
Session: May 2015
Name of Supervisor: Ms. Sukanya Mazumder
Total word count: 2104

Abstract
This Study tested the Von Restorff’s and Serial Position Effect on memory recall with 30 participants, 22 males and the rest were females, chosen by opportunity sampling. The participants were students aged 16 – 18 years old and they were my batch mates. Subjects were tested to see whether they would remember the first 5 and the last five words of a list of 20 words which were shown in a PowerPoint presentation. The control group was shown all the words in black font whereas the experimental group was shown the same list but the middle word (swipe) was highlighted in red. The controlled group showed results which were almost similar to past researches, but the last few words remembered was slightly less than what it was shown in the past researches. The experimental group remember the highlighted word and proved the Von Restorff’s effect. The rate of remembering recent memory was significantly less in the experimental group when compared to the controlled group. But the experimental group was able to remember more middle words. An Anova test was conducted to check whether the manipulated variable I.E. the word swipe had an effect of the rate of primacy and recency. It provided inferential data and reasoning, since the P-value was less than 0.05 the null hypothesis was rejected and the alternate hypothesis was accepted. There’s a scope of further research that can be conducted by omitting the limitations in this experiment.

(240 words only)

Introduction:
We utilize particular parts of the cerebrum and different coding systems to review and remember past encounters, sentiments, sensations. Memory influences us



Bibliography: “Experiment Description: Free Recall and the Serial Position Effect.” Athabasca University. 27 June 2005. Web. 30 Nov. 2009. George Casella (18 April 2008). Statistical design. Springer. ISBN 978-0-387-75965-4. Glenberg, A.M., Bradley, M.M., Stevenson, J.A., Kraus, T.A., Tkachuk, M.J., Gretz, A.L., Fish, J.H., Turpin, B.M. (1980). A two-process account of long-term serial position effects. Journal of Experimental Psychology: Human Learning and Memory, 6,355-369. Hunt, R. R., & Lamb, C. A. (2001). What causes the isolation effect? Journal of Experimental Psychology: Learning, Memory, and Cognition, 27, 1359-1366. Kelley, M. R, & Nairne, J. S. (2001). Von Restorff Effect: isolation, generation and memory for order. Journal of Experimental Psychology: Learning, Memory, and Cognition, 27, 54-66.

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