Vuzix.
Table of Content Page
1.0 Executive Summary
Introduction
1.1 Introduction of the Company
1.2 Introduction of the Product Line
2.0 Core Product
2.1 Vuzix Video Eyewear iWear AV920
2.2 Functions & Features
3.0 Market Environment & Target Market
3.1 Microenvironment Effects
3.2 Target Market
4.0 SWOT Analysis
5.0 Objectives & Issues
5.1 First Year Objectives
5.2 Second Year Objectives
6.0 Marketing Strategy
6.1 Positioning
6.2 Product Strategy
6.3 Pricing Strategy
6.4 Distribution Strategy
6.5 Marketing Communications Strategy
7.0 Budgets & Controls
8.0 References List
Executive Summary
1.0 Introduction
1.1 Introduction of Company
The company, Vuzix, has 9 years of experience in developing advanced proprietary display technology for the military and industrial sectors has laid the foundation for its leadership position in the emerging consumer Video Eyewear market. The company is a privately held company and the pioneer in manufacturing Video Eyewear and personal display devices for the mobile video, entertainment, defense and commercial markets.
Vuzix introduced the Video Eyewear product category in 2005 with its award-winning model V920. 2008 marks its fourth award-winning year at the Consumer Electronics Show for innovation in design and engineering.
1.2 Introduction of Product Line
Vuzix’s high resolution Video Eyewear family of consumer products named iWear, solves the main challenge of viewing video and digital information via portable and mobile devices-the small screen.
The Vuzix’s iWear products are worn like regular glasses and provide the effect of a big screen experience, ranging from 44” to 62” virtual screens. IWear is ideal for use with media players’ portable DVD players, gaming consoles, cell phones and laptops.
In March 2007, Vuzix launched the first interactive Video Eyewear that enables users of online games, social virtual worlds and chat rooms to communicate with each other and
1.0 Executive Summary
Introduction
1.1 Introduction of the Company
1.2 Introduction of the Product Line
2.0 Core Product
2.1 Vuzix Video Eyewear iWear AV920
2.2 Functions & Features
3.0 Market Environment & Target Market
3.1 Microenvironment Effects
3.2 Target Market
4.0 SWOT Analysis
5.0 Objectives & Issues
5.1 First Year Objectives
5.2 Second Year Objectives
6.0 Marketing Strategy
6.1 Positioning
6.2 Product Strategy
6.3 Pricing Strategy
6.4 Distribution Strategy
6.5 Marketing Communications Strategy
7.0 Budgets & Controls
8.0 References List
Executive Summary
1.0 Introduction
1.1 Introduction of Company
The company, Vuzix, has 9 years of experience in developing advanced proprietary display technology for the military and industrial sectors has laid the foundation for its leadership position in the emerging consumer Video Eyewear market. The company is a privately held company and the pioneer in manufacturing Video Eyewear and personal display devices for the mobile video, entertainment, defense and commercial markets.
Vuzix introduced the Video Eyewear product category in 2005 with its award-winning model V920. 2008 marks its fourth award-winning year at the Consumer Electronics Show for innovation in design and engineering.
1.2 Introduction of Product Line
Vuzix’s high resolution Video Eyewear family of consumer products named iWear, solves the main challenge of viewing video and digital information via portable and mobile devices-the small screen.
The Vuzix’s iWear products are worn like regular glasses and provide the effect of a big screen experience, ranging from 44” to 62” virtual screens. IWear is ideal for use with media players’ portable DVD players, gaming consoles, cell phones and laptops.
In March 2007, Vuzix launched the first interactive Video Eyewear that enables users of online games, social virtual worlds and chat rooms to communicate with each other and
References: List 1. http://www.vuzix.com/corporate/index.html - references for Introduction (1.0) and Core Product (2.0). 2. http://www.vuzix.com/corporate/management.html- references for the Microenvironment Effects (3.1) – The Company Segment (3.1.1) 3. http://www.getforme.com/previous2007/201107_outlookforsingaporeeconomyin2008.htm -references for Microenvironment Effects (3.1) – The Singapore Market (3.1.4) 4. http://www.singstat.gov.sg/news/news/gdp4q2007.pdf -references for Microenvironment Effects (3.1) – The Singapore Market (3.1.4) 5. http://www.zeiss.com/C125679B0029303C/ContainerTitel/Cinemizer_EN/$File/index.html - references for Microenvironment Effects (3.1) – The Competitors (3.1.7) – Carl Zeiss Cinemizer 6. http://www.stuffcommunity.com/blog-entry/cowon-iriver-clix-media-player-4gb - references for Microenvironment Effects (3.1) – The Competitors (3.1.7) – Cowon iRiver Clix 4 GB Media Player