Christine Lopez
STR/581
University of Phoenix
Mr. Robert Cantu
Research Proposal Paper A strategic plan requires research into the organization's values and goals, which come from the vision and mission statements. An internal and external analysis of the company must be completed as well. “Strategic management is the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization.” (Pearce II & Robinson, Jr, 2011). The organization chosen for the strategic plan is Tesla Motors. Tesla, established in 2003to produce a mass market of electric cars. Based in Palo Alto, California the organization has hit over three billion dollars in revenue and ranks in as number one of the top ten inspirational organizations. One of the reasons Tesla ranked in at number one was the company left the patents as an open source. An open source allows other companies to use Telsa's technology. Telsa Motors explained the investment in solar power by providing Supercharger charging stations in North America, Asia, and Europe powered by solar panels. Tesla envisioned this organization without intelligence in building a car as well as technology iteration. Tesla's vision is to create the most compelling car company of the 21st century by driving the world's transition to electric vehicles. The mission of the organization is not the safety of the vehicles, which can be easily replaced, but for the safety of our customers and the families they entrust to our cars and to accelerate the world's transition to electric mobility with a full range of increasingly affordable electronic cars for all consumers. The vision and mission statements announce the organizations will and distinctly defines the purpose and direction of the company. These statements allow the stakeholders, customers, and employees to understand the organization's plans and goals. Validating the statements requires an