Wal-Mart 5 Year Marketing Plan
Five-Year Strategic Marketing Plan
Wal-Mart Inc.
A Marketing Plan Presented By:
Justin Ravari
Table of Contents
Page
1. Company Description 1 2. Strategic Focus and Plan 2 Mission 2 Goals 2 Competitive Advantage 2 3. Situation Analysis 4 SWOT Analysis 4 Industry Analysis 6 Competitor Analysis 6 Company Analysis 7 Customer Analysis 7 4. Market-Product Focus 8 Marketing and Product Objectives 8 Target Markets 8 Points of Difference 9 Positioning 9 5. Marketing Program 9 Product Strategy 9 Price Strategy 10 Promotion Strategy 10 Place Strategy 11 6. Financial Data and Projections 11 Past Sales Revenues 11 Five-Year Projections 12 7. Organization 13 8. Implementation Plan 13 9. Evaluation and Control 13 Possible Deviations 14 Possible Solutions 14 10. Bibliography Appendices Appendix A: Wal-Mart Money Saving Coupons 17 Appendix B: Wal-Mart Customer Survey 18 1. Company Description
After graduating from the University of Missouri in 1944, Sam Walton began his career in retail with a chain of stores owned by the Butler Brothers. Just after three years, Walton increased the annual sales from $80,000 to $225,000. It was only a short time later he had to relocate due to the landlord not renewing the store lease. On May 9, 1950, Walton purchased a store in Bentonville, Arkansas, where he opened his first Walton’s 5 & 10. This would later become the headquarters for the largest corporation in the world. It wasn’t until the mid 1960s that Walton changed the name of his chain of stores to Wal-Mart. It was his assistant, Bob Bogle at the time, that had came up with the name.
Wal-Mart believes they are the number one provider of retail and food services in the United States, and expanding globally increases their chance of becoming the world’s leader as well. The company believes it can not only provide
Wal-Mart Inc.
A Marketing Plan Presented By:
Justin Ravari
Table of Contents
Page
1. Company Description 1 2. Strategic Focus and Plan 2 Mission 2 Goals 2 Competitive Advantage 2 3. Situation Analysis 4 SWOT Analysis 4 Industry Analysis 6 Competitor Analysis 6 Company Analysis 7 Customer Analysis 7 4. Market-Product Focus 8 Marketing and Product Objectives 8 Target Markets 8 Points of Difference 9 Positioning 9 5. Marketing Program 9 Product Strategy 9 Price Strategy 10 Promotion Strategy 10 Place Strategy 11 6. Financial Data and Projections 11 Past Sales Revenues 11 Five-Year Projections 12 7. Organization 13 8. Implementation Plan 13 9. Evaluation and Control 13 Possible Deviations 14 Possible Solutions 14 10. Bibliography Appendices Appendix A: Wal-Mart Money Saving Coupons 17 Appendix B: Wal-Mart Customer Survey 18 1. Company Description
After graduating from the University of Missouri in 1944, Sam Walton began his career in retail with a chain of stores owned by the Butler Brothers. Just after three years, Walton increased the annual sales from $80,000 to $225,000. It was only a short time later he had to relocate due to the landlord not renewing the store lease. On May 9, 1950, Walton purchased a store in Bentonville, Arkansas, where he opened his first Walton’s 5 & 10. This would later become the headquarters for the largest corporation in the world. It wasn’t until the mid 1960s that Walton changed the name of his chain of stores to Wal-Mart. It was his assistant, Bob Bogle at the time, that had came up with the name.
Wal-Mart believes they are the number one provider of retail and food services in the United States, and expanding globally increases their chance of becoming the world’s leader as well. The company believes it can not only provide
Bibliography: Announcement of Sam 's Club Closures. (2010, January 11). Retrieved February 16, 2010, from http://pressroom.samsclub.com/News/9591.aspx Bissonette, Z Gottsegen, T. (2008, May 27). Times Are Tough So Go With Wal-Mart. Retrieved February 16, 2010, from http://thestockmasters.com/node/581 List of Wal-Mart brands. (2010, February 21). In Wikipedia, The Free Encyclopedia. Retrieved 03:04, February 22, 2010, from http://en.wikipedia.org/w/index.php?title=List_of_Wal-Mart_brands&oldid=345321356