Wal-Mart Case
BADM 449
Wal-Mart Stores
During the time of this case, there are multiple organizational capabilities that took place within the continuous growing Wal-Mart stores during 2003 as well as the years that led up to the time of this case. From the beginning of the store and the vision of Sam Walton, he used all of the different criteria for the VRIO framework. Near the beginning of the creation of Wal-Mart, Sam Walton, the founder of Wal-Mart, had many visions and a clear sense of direction he was working with. Some examples of organization he had that put him above the rest was his sense of worth for the employees by calling them associates, and allowing all employees to be able to reach him on his home phone number. This created a sense of a strong company culture within the Wal-Mart community due to the founder’s efforts at communication. He worked on making connections with his employees. This shows a sense of multiple things within the VRIO framework including Value because it portrays a charisma and a personality to the customers by how the company is run and how it treats its employers. A huge part in making the firm valuable in the eyes of consumers includes their slogan, “everyday low prices”. This is attractive to all consumers because it is the lowest price but yet, comparable to some of its competitors. Wal-Mart has guaranteed that it is the lowest price because weekly it checks out its competitors as well such as Kmart and Target. This is one of the biggest factors when it comes to Wal-Mart because people shop when it is not only super cheap, but super convenient as well. Being able to have a department store with everything you could need while later on adding a grocery market section to Wal-Mart raised prices and the number of shoppers there alone. It is convenient because you can go into one store for almost all of your needs at the lowest price. A resource that is rare that Wal-Mart has is the way it started up with the distribution
Wal-Mart Stores
During the time of this case, there are multiple organizational capabilities that took place within the continuous growing Wal-Mart stores during 2003 as well as the years that led up to the time of this case. From the beginning of the store and the vision of Sam Walton, he used all of the different criteria for the VRIO framework. Near the beginning of the creation of Wal-Mart, Sam Walton, the founder of Wal-Mart, had many visions and a clear sense of direction he was working with. Some examples of organization he had that put him above the rest was his sense of worth for the employees by calling them associates, and allowing all employees to be able to reach him on his home phone number. This created a sense of a strong company culture within the Wal-Mart community due to the founder’s efforts at communication. He worked on making connections with his employees. This shows a sense of multiple things within the VRIO framework including Value because it portrays a charisma and a personality to the customers by how the company is run and how it treats its employers. A huge part in making the firm valuable in the eyes of consumers includes their slogan, “everyday low prices”. This is attractive to all consumers because it is the lowest price but yet, comparable to some of its competitors. Wal-Mart has guaranteed that it is the lowest price because weekly it checks out its competitors as well such as Kmart and Target. This is one of the biggest factors when it comes to Wal-Mart because people shop when it is not only super cheap, but super convenient as well. Being able to have a department store with everything you could need while later on adding a grocery market section to Wal-Mart raised prices and the number of shoppers there alone. It is convenient because you can go into one store for almost all of your needs at the lowest price. A resource that is rare that Wal-Mart has is the way it started up with the distribution