Corporate Profile
Executive Summary
By focusing on its strengths, its key customers, and the underlying values they need, Wal-Mart will increase sales to more than $200 billion in three years, while improving the gross margin on sales and cash management and working capital.
This business plan leads the way. It renews our vision and strategic focus: adding value to our target market segments, the small as well as the large family, in our global market. It also provides the step-by-step plan for improving our sales, gross margin, and profitability. In order to implement these changes and improve profitability, we plan to invest another $70 billion long-term this year. The amount seems in-line with the balance sheet capabilities.
Wal-Mart is built on the assumption that by keeping prices as low as possible family can afford to have more of what they need when they need it. Small family families aren’t economist. Families need to be able to find quality products at a low price. Wal-Mart seeks to fulfill this need and become the leader in the world in the area of affordable retail.
Wal-Mart provides a large variety of products and services to make them useful to our customers. We are especially focused on providing high quality dependable merchandise and services to small and medium and large families.
In order to accomplish our objectives, our keys to success over the next three years are: * Differentiate from box-pushing, price-oriented businesses by offering and delivering service and support--and charging for it. * Increase gross margin to more than 30%. * Increase our non-hardware sales to 20% of the total sales by the third year.
Wal-Mart was founded as retailer to help people save money to help them live a better way of live. The goal is to provide provides a wide array of products like toys, electronics, groceries, jewelry, ladies, men, and children’s apparel, and hard goods and service and support to differentiate itself from