Wal-Mart Stores, Inc. Case Study: On Becoming the World's Largest Company
Title: Wal-Mart Stores, Inc.: On Becoming the World’s Largest Company (2002)
Executive Summary:
Objective:
This case’s objective is to be able to find out how Wal-Mart Stores positively responded to the time when they encountered a lot of problems and still end up to be the world’s largest company.
Problem:
Wal-Mart had experienced a very disappointing year. It was when sluggish consumer spending, rising unemployment, the energy crisis, and the terrorist events of September 11, 2001 all have unite to make the year a very difficult time in retailing. How did Wal-Mart prevail over this challenging time in history?
Alternative Courses of Action:
• Be consistent in executing their goals in the company.
• Be persistent in treating their customers with a clean, pleasant, and friendly shopping experiences that will definitely satisfy their wants and needs.
• Before deciding to expand stores in other countries, have a marketing research team to study the cultures and buying preference of the target markets.
Methods of Analysis:
1. SWOT Analysis. It is a tool for strategic planning that will help evaluate the company’s Strengths, Weaknesses, Opportunities, and Threats. This tool helps us see why the company is doing better in some areas. This tool identifies the external and internal factors of the company.
2. Value Chain. It is an analytical tool that describes all allowances that make up the economic performance and capabilities of the firm. It is also used to analyze and examine activities that create value for a given firm.
Recommendation:
I recommend alternative number two that Wal-Mart should still be persistent in treating their customers with a clean, pleasant, and friendly shopping experiences that will definitely satisfy their wants and needs. I chose this alternative because as Wal-Mart continues to please customers, they will gain loyalty. With these loyalists they will not run out of customers because a lot of these customers are
Executive Summary:
Objective:
This case’s objective is to be able to find out how Wal-Mart Stores positively responded to the time when they encountered a lot of problems and still end up to be the world’s largest company.
Problem:
Wal-Mart had experienced a very disappointing year. It was when sluggish consumer spending, rising unemployment, the energy crisis, and the terrorist events of September 11, 2001 all have unite to make the year a very difficult time in retailing. How did Wal-Mart prevail over this challenging time in history?
Alternative Courses of Action:
• Be consistent in executing their goals in the company.
• Be persistent in treating their customers with a clean, pleasant, and friendly shopping experiences that will definitely satisfy their wants and needs.
• Before deciding to expand stores in other countries, have a marketing research team to study the cultures and buying preference of the target markets.
Methods of Analysis:
1. SWOT Analysis. It is a tool for strategic planning that will help evaluate the company’s Strengths, Weaknesses, Opportunities, and Threats. This tool helps us see why the company is doing better in some areas. This tool identifies the external and internal factors of the company.
2. Value Chain. It is an analytical tool that describes all allowances that make up the economic performance and capabilities of the firm. It is also used to analyze and examine activities that create value for a given firm.
Recommendation:
I recommend alternative number two that Wal-Mart should still be persistent in treating their customers with a clean, pleasant, and friendly shopping experiences that will definitely satisfy their wants and needs. I chose this alternative because as Wal-Mart continues to please customers, they will gain loyalty. With these loyalists they will not run out of customers because a lot of these customers are