Walgreens structure

Some of the key management decisions that Walgreens has faced over the past two years are changing their brand and the process needed to make that change. We can see that Walgreens has made some good decisions over the years . This is evident by the fact that there are still many Walgreens stores across the country and they are continuing to build new ones every year. If we take a look into how they made such crucial decisions we will find them using good decision making techniques such as brainstorming,gathering evidence, and good old fashioned intuition. The first element we can find within Walgreens decision making process is brainstorming. We can see that before changing the brand from old to new the mangers in the higher ranks of the corporation all got together and started throwing out ideas. They did some research and based upon fact they made educated guesses on what may work and what probably would not work. The managers of Walgreens did a fantastic job with their research and brainstorming. Walgreens wanted to stand out among their competition so in order to do that they had to know what the competitor was doing. It seemed the competitor was not much different from Walgreens. This is where we see the brainstorming really become effective. The managers began to come up with ideas on how to make the stores an experience instead of just a cash and carry drugstore. They really used the tools of good decision making to begin the process of changing the brand for good. Second we can look at the gathering of evidence. Walgreens knew if they were to be different then they had to study their competition.The head honchos did their homework well. They gathered information from research and surveys and listened to the customer needs. They not only listened they decided to take a chance and build their new brand on the customer experience.Now we have seen a company go from a rational model of decision making and step into the new age. They admitted