Wallingford bowling alley is a 24-hour state of the art bowling alley that is looking for areas to increase their profitability. The Wallingford bowling alley has opportunities to increase their margin as well as drive more daily sales. We see an opportunity for Wallingford because they already have a profitable business. By making the following advancements to achieve more business during slower times of the day they can seize this opportunity. By putting more consideration into using labor hours more effectively, creating community partnerships, and taking advantage of beneficial organizations, Wallingford will see a considerable growth in their bottom line and an expansion of their brand and recognition.
Solutions for Growth
The Wallingford bowling alley faces the opportunity to increase their profitability and simultaneously attain a larger return on investment. Through a reengineering process Wallingford bowling alley will drastically improve profits through promotions and cost control. There are several opportunities facing Wallingford that we will examine and analyze to determine the most effective course of action needed to achieve our goals.
To help appeal to their consumers, Wallingford needs to enhance their image as well as their accommodations. With the addition of customized bowling balls to fit the needs of their customers, Wallingford would be able to bring in a new market looking for these higher end products. Also, by creating a more appealing menu to offer the residents of Wallingford they could potentially bring more customers that are interested in dining out. This could also create a new customer base for potential marketing.
After looking at the times at which they are doing business as well as the reported expenses we were provided, we believe that there is a huge opportunity to cut costs by closing the top half of the bowling alley from