Walmart
CFVG VIETNAM, MBA PROGRAM- 21st INTAKE
CASE STUDY
MARKETING ASSIGNMENT
Hanoi, November 11st, 2012
WAL-MART OUTLINE
I. ANALYSIS FRAMEWORK
1. Strategic Business Units (SBUs) identification
2. Determination of the specific market for SBU
3. Time selection for this SBU's market.
II. COMPETITIVE POSITION AND MARKET POTENTIAL ANALYSIS
1. Competitive scope
2. Competition intensity evaluation
3. Wal-Mart competitive position and market potential evaluation.
III. WAL-MART DEVELOPMENT RECOMMENDATIONS
1. Generic strategy
2. International strategy
3. Relevance of cooperation strategy
4. Marketing process
5. Marketing Mix
I. ANALYSIS FRAMEWORK 1. Strategic Business Units identification. Before studying deeply about competitive position and market potential as well as strategic recommendations of Wal Mart, we want to expose our understanding of the very important part of company in which is called Strategic business units (SBU).
Wikipedia, the biggest encyclopedia, says a SBU is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
For this whole Wal Mart case study assignment, we think a SBU is a part of a company for which there exists a specific organizational and industrial manner of serving a distinct market.
By the case study of Wal Mart, we all agreed to divide into 3 different segments as 3 big SBUs such as: store segment, Sam's Club segment and international segment. To understand deeply regarding 3 Wal-mart SBUs, we propose the analysis as the below table:
As the international segment is always an interesting topic, we chose this No# 3 SBU to analysis further more in the next steps of this assignment.
2. Determination of the specific market for SBU:
Our analysis will concentrate on the national scale, particularly the Germany market which is a very rare circumstance Wal
CASE STUDY
MARKETING ASSIGNMENT
Hanoi, November 11st, 2012
WAL-MART OUTLINE
I. ANALYSIS FRAMEWORK
1. Strategic Business Units (SBUs) identification
2. Determination of the specific market for SBU
3. Time selection for this SBU's market.
II. COMPETITIVE POSITION AND MARKET POTENTIAL ANALYSIS
1. Competitive scope
2. Competition intensity evaluation
3. Wal-Mart competitive position and market potential evaluation.
III. WAL-MART DEVELOPMENT RECOMMENDATIONS
1. Generic strategy
2. International strategy
3. Relevance of cooperation strategy
4. Marketing process
5. Marketing Mix
I. ANALYSIS FRAMEWORK 1. Strategic Business Units identification. Before studying deeply about competitive position and market potential as well as strategic recommendations of Wal Mart, we want to expose our understanding of the very important part of company in which is called Strategic business units (SBU).
Wikipedia, the biggest encyclopedia, says a SBU is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
For this whole Wal Mart case study assignment, we think a SBU is a part of a company for which there exists a specific organizational and industrial manner of serving a distinct market.
By the case study of Wal Mart, we all agreed to divide into 3 different segments as 3 big SBUs such as: store segment, Sam's Club segment and international segment. To understand deeply regarding 3 Wal-mart SBUs, we propose the analysis as the below table:
As the international segment is always an interesting topic, we chose this No# 3 SBU to analysis further more in the next steps of this assignment.
2. Determination of the specific market for SBU:
Our analysis will concentrate on the national scale, particularly the Germany market which is a very rare circumstance Wal