Walmart
Royale Brands’ potential in the Dutch market: Research proposal | February 22
2013
| Stanimir Ivanov / Danny Gerharts / Carolina Herrera / Jhelisa Bierge | Group 4 |
Table of Contents I. Background 2 Product Line Description 2-3 II. RESEARCH Questions & objectives 4 Central Research Question 4 Sub questiions 4 Main Objective 4 Sub objectives 4 III. METhodology 4 Purpose 4-5 Design 5 Strategies 5 Research Population 6 Survey Overview 6 Searching & Collection Secondary Data 7 Interview Overview 8 IV. TIME SCALE 9 V. REFERENCES 9
I. Background
This research is going to be conducted in order to explore the potential of an opportunity in the Dutch market. It is a scientific way of solving a business problem and therefore it can be classified as Applied Research. The business problem is the unknown (and potentially negative) outcome of the decision to enter the Dutch market. It can be viewed both as a threat and as an opportunity (unknown potential). The purpose of the research is to identify this potential. We have decided to undertake it to avoid costs of a potential failure on an unexplored market; it will reduce the chance of making a wrong decision. This is why we believe it is value exceeds its cost. The research is also worth it because it has symmetry of its outcomes. It will succeed as long as it provides information, regardless of it that information’s character (positive or negative). This is because it would have reduced the chance of our client making a wrong decision. The research is necessary because this product has never been introduced to the Dutch market before. This means that data on its performance in this particular environment does not yet exist. We know this because the only company, which manufactures this product, is our partner – Royal Brands. Our preliminary secondary data search indicated that there is no product currently on the Dutch market, which possesses the
2013
| Stanimir Ivanov / Danny Gerharts / Carolina Herrera / Jhelisa Bierge | Group 4 |
Table of Contents I. Background 2 Product Line Description 2-3 II. RESEARCH Questions & objectives 4 Central Research Question 4 Sub questiions 4 Main Objective 4 Sub objectives 4 III. METhodology 4 Purpose 4-5 Design 5 Strategies 5 Research Population 6 Survey Overview 6 Searching & Collection Secondary Data 7 Interview Overview 8 IV. TIME SCALE 9 V. REFERENCES 9
I. Background
This research is going to be conducted in order to explore the potential of an opportunity in the Dutch market. It is a scientific way of solving a business problem and therefore it can be classified as Applied Research. The business problem is the unknown (and potentially negative) outcome of the decision to enter the Dutch market. It can be viewed both as a threat and as an opportunity (unknown potential). The purpose of the research is to identify this potential. We have decided to undertake it to avoid costs of a potential failure on an unexplored market; it will reduce the chance of making a wrong decision. This is why we believe it is value exceeds its cost. The research is also worth it because it has symmetry of its outcomes. It will succeed as long as it provides information, regardless of it that information’s character (positive or negative). This is because it would have reduced the chance of our client making a wrong decision. The research is necessary because this product has never been introduced to the Dutch market before. This means that data on its performance in this particular environment does not yet exist. We know this because the only company, which manufactures this product, is our partner – Royal Brands. Our preliminary secondary data search indicated that there is no product currently on the Dutch market, which possesses the
References: Kotler & Armstrong (2012) Principles of Marketing 14th edition Damsma & Mevissen (2010) Research Methods for Business Students The Hague University of Applied Sciences, Academy of Marketing & Commerce (2012-2013) IP2 Syllabus Royal Brands Website