Walmart
Case Study:Wal-Mart and Bharti Transforming Retail in India
Executive Summary
This paper is an analysis and evaluation of Wal-Mart and the future venture into the retailsector of India. The challenges that Wal-Mart needs to resolve to become successful range fromthe cultural differences to problems with supply chain management in India. The analysis belowidentifies the challenges of many factors dealing with the Wal-Mart, Bharti and the Indian retailsector. These factors for Wal-Mart would deal with the ability to operate in India efficiently asthey do in the US. In addition, Wal-Mart to be successful will have to sort out problems with thegovernment, culture differences and the partnership with Bharti. These factors for Wal-Mart andBharti will be presented in more specific detail through a SWOT analysis. The analysis willevaluate Wal-Mart as a company in relation to the future operation in the Indian market. Thenthe Bharti Company will be analyzed using a SWOT to pin point how the company will fit intothe overall plan of Wal-Mart operating in India. The report will further evaluate the Indian retailsector through a competitive industry analysis using the Porter’s 5 forces model. This model willdetail the threats to the market entry, supplier power, buyer power, availability of substitutes andcompetitive rivalry as they relate to the India retail sector. The report will then offer alternativesfor the Wal-Mart company. These alternatives would include not progressing forward withinIndia, chose a global market with less regulation, focus business to become s specialized retailer and collaborating with a different company other then Bharti to expand in the Indian retail sector.The analysis will close with recommendations to focus changes on the culture, consumer behavior, collaborating with current vendor and suppliers and work to improve the image of Wal-Mart and how the company can make positive changes in the retail sector for the people of India.2
Executive Summary
This paper is an analysis and evaluation of Wal-Mart and the future venture into the retailsector of India. The challenges that Wal-Mart needs to resolve to become successful range fromthe cultural differences to problems with supply chain management in India. The analysis belowidentifies the challenges of many factors dealing with the Wal-Mart, Bharti and the Indian retailsector. These factors for Wal-Mart would deal with the ability to operate in India efficiently asthey do in the US. In addition, Wal-Mart to be successful will have to sort out problems with thegovernment, culture differences and the partnership with Bharti. These factors for Wal-Mart andBharti will be presented in more specific detail through a SWOT analysis. The analysis willevaluate Wal-Mart as a company in relation to the future operation in the Indian market. Thenthe Bharti Company will be analyzed using a SWOT to pin point how the company will fit intothe overall plan of Wal-Mart operating in India. The report will further evaluate the Indian retailsector through a competitive industry analysis using the Porter’s 5 forces model. This model willdetail the threats to the market entry, supplier power, buyer power, availability of substitutes andcompetitive rivalry as they relate to the India retail sector. The report will then offer alternativesfor the Wal-Mart company. These alternatives would include not progressing forward withinIndia, chose a global market with less regulation, focus business to become s specialized retailer and collaborating with a different company other then Bharti to expand in the Indian retail sector.The analysis will close with recommendations to focus changes on the culture, consumer behavior, collaborating with current vendor and suppliers and work to improve the image of Wal-Mart and how the company can make positive changes in the retail sector for the people of India.2