Our case presentation is based on Wal-Mart.. We are going to talk about Wal-Mart’s strategies, business model and how it influences the society.
Here is some General Information about Wal-Mart.
Founded by Sam Walton in 1962, Wal-Mart is the largest employer in the world, employing more than 1.6 million “associates” worldwide.
In 2005, Wal-Mart had $312.4 billion in sales contributed by more than 6200 facilities around the world.
Corporate strategy is concern more with the question of where to compete and Wal-Mart’s corporate strategies are 1. The definition of businesses in which Wal-Mart will participate. 2. The deployment of resources among those businesses
1) Primary Stakeholders’ Objectives 1. Expansion in the U.S. and international business. The latest expansion strategy is for the company to gain entry into a nation by corporate of a national retailer. For instance, Seiyu in Japan 2. Wal-Mart had created positive company reputation by providing best quality products and lowest price 3. Branching out into new sectors of retailing Wal-Mart has recently become a major pharmacy, automotive repair shop, and is now moving into grocery sales. Eg Wal-Mart 's Site-To-Store program
2) Strategic intent Wal-Mart’s strategic intent has changed from “Lowest prices everyday” to “Save Money Live Better”.
The change in the slogan is a smart move because Wal-Mart had previously forced many criticisms for making people’s lives worse rather than better. This is because when Wal-Mart rooks into town, a lot of smaller shops go out of business. “Always low prices” was very focused on Wal-Mart itself.
3) Patterns in resource allocation
Single industry with vertical integration
Wal-Mart has primarily operated in a retail industry. For instances, gasoline stations, second-hand car sales, and electricity provider, Texas Retail Energy for numbers of Wal-Mart stores etc
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