About Walmart
• Wal-Mart Stores, Inc., is an American multinational retail corporation that operates chains of large discount department stores and warehouse stores.
• Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October
31, 1969. It has over 11,000 stores in 27 countries, under a total 71 different banners.
• Walmart is the world's largest company by revenue, according to the Fortune Global 500 list in 2014, the biggest private employer in the world with over two million employees, and the largest retailer in the world.
Walmart goes online
• Founded in January 2000, Walmart.com is a subsidiary of WalMart Stores, Inc. headquartered in San Francisco Peninsula near Silicon Valley, where the access to the world's deepest pool of Internet executive and technical talent is.
• More than one million products have been listed with a mission statement “We feature a great selection of highquality merchandise, friendly service and, of course, Every
Day Low Prices. We also have another goal: to bring you the best shopping experience on the Internet.”
Pros
• Walmart.com has its offline version as back bone.
• Large variety of products have been listed with everyday low pricing model.
• As well established brick and mortar retailer the delivery through its online version is made fast. 1 hour guarantee delivery is a plus point.
• Has high brand image among people.
• Powerful supply chain management increased the efficiency of online operations globally.
Cons
• Late entry to the e-commerce field.
• Has heavy competition from amazon, ebay, yahoo shopping etc. • The customer base of Walmart.com is not as much good as its offline version. Because most of the people visit walmart for shopping experience.
• The Walmart.com site would never be described as high tech.
It still lacks the customer personalization features used by
Amazon.
Analysis
• Offline, Wal-Mart is a sprawling giant, the