We all must admit that when we walk through the doors of Wal-Mart on the grocery side, we actually get excited when we see the people who are promoting a food or beverage product for us to “test”. We immediately try whatever it may be and then continue looking for the other stands that are setup as well. The test products may vary from soups, smoothies, hot foods, or cold foods. In this worldwide store, there are many ways that Wal-Mart may advertise different products by using gimmicks and strategies that make sense to the customers.
Not many people regularly notice this, but Wal-Mart is a building that contains no windows. In the article “The Public Realm and the Common Good,” James Kunstler expresses to the audience how he feels about Wal-Mart being without windows. Kunstler says, “ This process of disconnection from the past and future, and from the organic patters of weather and light, all done for the sake of expedience, ends up diminishing us spiritually, impoverishing us socially, and degrading the aggregate set of cultural patterns that we call civilization.” Kunstler makes an extremely good point in this argument. With Wal-Mart having no windows this takes away from the beauty of our streets. It just makes Wal-Mart a big block not opening up with society.
Have you ever thought of why superstores put goods in the places that they do? Why are all the healthy fruits and vegetables the first thing you see? They place the healthy fruits and veggies at the front because those are usually necessities people come in for. Have you noticed how they put the milk at the very back of the store? They do that so we may grab a certain item on the way to our actual destination of getting the gallon of milk that we really only came in to purchase. On the way to get the milk we may pass by all the breakfast food products and think how wonderful it would taste with the gallon of milk that we came to buy. This is the process of marketing management. There are