“Today there are over 4,000 Walmart Stores in the U.S. and over 3,000 internationally.” In other side, Amazon is the world’s largest online retailer. so both of them must be covering the elements of business quite well. There are several aspects that I want to talk how they win orders from customers. First, both of them have a low price of their products. Second, they have fantastic quality management and customer services. Finally, their deliveries are satisfied by customers.
First, both of them have a low price of their products. Wal-mart gives an advertisement that said “Low Prices. Every Day. Everywhere.” Wal-mart has focused on low cost leadership, low operation and production costs in order to ensure that each produce has the lowest possible price. Therefore, in customers mind, they will think Wal-mart equals to the lowest prices. There is a disadvantage of Wal-mart. If Wal-mart cannot provide the lowest price one day, then customers will be no need to shop at Wal-mart. For Amazon, its strategies of low price are totally different from Wal-mart. Customers can get the lowest price of products from Amazon because customers can compete with Amazon on Amazon. It means there are multiple prices for a product on Amazon. Then, you can find the lowest price. In addition, sometimes, Amazon will provide some price polices. For example, if customers bought products from Amazon. Then the price drops. Customers can get some refund from Amazon. Also, if customers buy products very often, they can be Amazon’s prime. Customers should pay about seventy dollars per year. Then, they can get cheaper price of the product compare with general customers. Moreover, customers can get free shipping or shipping in a shorter time of some products. Furthermore, customers can shop through using Amazon credit card. They can “get 3% back on anything they buy from Amazon, 2% back at gas stations, restaurants, and drug stores, and 1% back on anything from