Preview

Walt Disney

Powerful Essays
Open Document
Open Document
6585 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Walt Disney
Walt Disney Company Report

Note that all information and graphs below are obtained from the websites sited on the reference sheet at the end of the paper.

“Creativity continues to be the essence of Disney, even as our businesses expand across borders and media platforms, it is the foundation for almost everything we do, the source of our strength and our success, and the fuel that will power us into the future” - Robert Iger, President and CEO - When we hear the word Disney, what is the first think that comes up in our minds? Most people think about Disney and relate it to magical, exciting and large attractions parks and hotels, and the famous Mickey Mouse. However, they missed to see how big and influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. In this report I will be analyzing some of the major managerial decisions within the Company, its influences over the market and the way it has established across the years in our culture. We are now about to discover all the financial numbers, facts, operational activities and responsibilities of the Walt Disney Company, the “Happiest Celebration in World.” Let the Magic of Disney to begin…
A Little Bit of History

Walter Elias Disney founded the Walt Disney Company in 1923 as a dream to create a movie studio, which hosted short film comedies. Few years later, in 1928, the presentation of the company iconic character, Mickey Mouse, was a reality at the Colony Theater in New York. Immediately after this, Walt Disney won his first Academy Award and continued this trend for more than the


Cited: "Annual Report | Walt Disney International - Story | Disney." The Walt Disney Company and Affiliated Companies - Corporate Information. Web. 18 Feb. 2011. . Articles, By Seth Jayson | More Crocco, Mitchell. "Disney Finance Memo." Mitchellcrocco.com. Web. 20 Feb. 2011. . "Debt-To-Capital Ratio Definition." Investopedia.com - Your Source For Investing Education "Disney Fall 2009." Iowa University. Henry Fund Research. Web. 20 Feb. 2011. . "Disney Sees Key Growth in International Markets." WDWMAGIC.COM Forums "ESPN.com: MEDIAKIT - Demographics." ESPN: The Worldwide Leader In Sports. Web. 01 Mar. 2011. . "Media Conglomerates." Free Press "Network Demographics." - National TV & Radio Advertising Since 1994 -. Web. 20 Feb. 2011. . Russell, Christina "Walt Disney Co. (DIS) | Industry Survey." Netadvantage.standardandpoors.com. Net Advantage. Web. 27 Feb. 2011.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Vertical Integration
    • 265 Words
    • 2 Pages

    Vertical Integration

    WriteWork contributors. "Case study The Walt Disney Company: The Entertainment King" WriteWork.com. WriteWork.com, 8 November, 2008. Web. 7 Jan. 2014.…

    • 265 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Disney Strategic Initiative Paper
    • 1206 Words
    • 5 Pages

    Disney Strategic Initiative Paper

    The Walt Disney Company currently has many strategic plans in action; in 2005 the Company’s CEO, Robert Iger, ordered a restructuring of their Corporate Strategic Planning Division. The strategic planning department is now being incorporated into each of Disney’s four segments which include Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks, as well as Disney’s International Organization. They are also utilizing smaller groups focusing on developing Disney’s five year plan as well as acquisition opportunities, new technologies, and emerging businesses. “Strategic planning will continue to play an important role in identifying the opportunities and challenges presented to our company as we grow our leadership position as the most valuable entertainment brand in the world,” said Mr. Iger in his 2005 announcement of the restructuring project (News Release, para. 3).…

    • 1206 Words
    • 5 Pages
    Best Essays
    Read More
  • Powerful Essays

    Ethics and Compliance for Disney
    • 1543 Words
    • 7 Pages

    Ethics and Compliance for Disney

    The Walt Disney Company is known far and wide as a major source of entertainment and the embodiment of family values. Throughout the years, Walt Disney studios have supplied millions with wholesome, child oriented entertainment with iconic characters such as Mickey Mouse, Snow White, and of course Alice in Wonderland. From humble beginnings, the Disney Company grew with leaps and bounds throughout the years to include numerous theme and amusement parks, movies, and production studios and the Disney stores. While the general management of the company has changes over the years; the core values of the company have remained the same, as Disney’s website says; “providing innovative, quality entertainment for all members of the family, across America and around the world.” A closer look at the Walt Disney Company will offer insight to the financial processes that have assisted the company to grow into the world renowned company that is known, loved, and respected.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    The Walt Disney Company’s Ethics and Compliance
    • 1437 Words
    • 6 Pages

    The Walt Disney Company’s Ethics and Compliance

    The Walt Disney Company is the largest entertainment industry in the world. Many are familiar with Disney, due to its lifelong impact it has left on American society. Since the 1920’s the Walt Disney Company has forever impacted individuals around the world for its entertainment, including film, theme parks, and resorts. With the Walt Disney Company being the leading entertainment company around the world, it shows that its financial performance is one that has been secure since the birth of the company. While every person around the world enjoys entertainment, the Walt Disney Company has brought forth an organization that does just that.…

    • 1437 Words
    • 6 Pages
    Better Essays
    Read More
  • Powerful Essays

    FIN 370's Strategic Initiative: The Walt Disney Company
    • 1754 Words
    • 8 Pages

    FIN 370's Strategic Initiative: The Walt Disney Company

    The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Procedures to Ensure Ethical Behavior
    • 255 Words
    • 2 Pages

    Procedures to Ensure Ethical Behavior

    The Walt Disney Company has several procedures in place to ensure ethical behavior. The first procedure in place is effective internal controls over financial reporting. The Walt Disney Company used the independent registered public accounting firm of PriceWaterHouseCoopers LLP for the auditing of its financial statements and internal controls for the year ending 2009 and 2010. This independent auditor found the financial statements to be presented fairly and the internal controls over financial reporting to be effective for both of those years (The Walt Disney Company, 2010*). The Walt Disney Company also has a code of ethics in place for all employees, which is titled The Standards of Business Conduct. Each employee must complete compliance training, business standard training, and ethics training when hired. This procedure is in place to ensure that each employee has the knowledge to act ethically and legally. On top of effective internal controls and special training of each employee the Walt Disney Company has in place a code a business conduct and ethics for just the directors of the company. This procedure is in place to ensure that the directors comply with all applicable laws, rules, regulation, and acts in an ethical manner (The Walt Disney Company, 2010).…

    • 255 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Eisner's Destruction of Disney
    • 1255 Words
    • 6 Pages

    Eisner's Destruction of Disney

    Since its humble beginnings in 1923, the transformation and transition of The Walt Disney Company has been staggering. The ability of the organization to integrate and excel in so many business areas is admirable and should be respected on many levels. Michael Eisner’s crucial role in the turnaround of the organization since his arrival in 1984 is valued on many levels, but over that last few years, he has taken many missteps in properly managing the organization. Although Eisner often vocalized his want for Disney to effectively “manage creativity,” the strategy he implemented while CEO did not reflect this want, and over time dismantled the creative core of Disney, and essentially depleted all the synergy that he had created in his early years as head of the organization. After assessing Eisner’s actions, it is evident that his want of a sustained 20% increase in earnings per share year over year caused him to acquire and attempt further diversification without fully comprehending the affect of each added business unit. When Eisner began as CEO of Disney, the organization was an organization that had a related-linked diversification strategy (operating in multiple geographic areas in film, television, and theme parks”. The key factor linking these separate business units was “cross-merchandising” goods so that each new animated film produced became its own miniature industry through strong marketing efforts. Although this “cross-merchandising” strategy was very successful when Eisner began its implementation, in order for the company to maintain growth and diversification, Disney had to keep expanding at a rapid rate. This expansion may have been valuable initially, but by having the company grow at such a rapid rate (1984: 28,000 Disney employees, 2000: 110,000 Disney employees) the tight knit creative culture that Disney had spent so many years cultivating and maintaining quickly eroded, destroying synergies within the organization and damaging the unique…

    • 1255 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    The Walt Disney Company Report
    • 15328 Words
    • 62 Pages

    The Walt Disney Company Report

    Such innocence transpired in the imagination of the Great Walt. E. Disney, that he created a tiny mouse with a squeaky voice but a mighty heart. This mouse has ruled the entertainment world with innocent and a mighty heart for nine decades, and is the first non human to receive an Oscar. The Walt Disney Company with its innocent creativity and its mighty aggressive business strategies has today reached a near monopoly in the entertainment industry. A revenue of 42.2 billion and a total assets of whooping 80.64 billion, but thats not the amazing part, what truly leaves me spell bound is the fact is continuously growing at a rapid rate.…

    • 15328 Words
    • 62 Pages
    Powerful Essays
    Read More
  • Good Essays

    Walt Disney Company stetangy
    • 554 Words
    • 2 Pages

    Walt Disney Company stetangy

    All of the business units in Walt Disney’s portfolio exhibit good strategic fit except consumer products. As mentioned above the “consumer products” side of the business is not an attractive venture. With Disney’s hand in many “cookie jars” they have the potential to use many assets and skills in a broad range of ways.…

    • 554 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    The Walt Disney Control Factors
    • 4105 Words
    • 17 Pages

    The Walt Disney Control Factors

    Dobson, D. J. (Director). (2009). The Disney Boycott: A Just cause Part 1 [Motion Picture].…

    • 4105 Words
    • 17 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Walt Disney: a Entertainment Kind
    • 285 Words
    • 2 Pages

    Walt Disney: a Entertainment Kind

    Disney’s philosophy was to create universal timeless family. It built a brand ‘Disney’ which defined a way of life for families, and not just the kids or teenagers. Disney’s corporate culture emphasized creativity and managed synergies of its extremely diverse businesses. All their businesses were interrelated and complemented each other. For example, Disneyland provided a platform to advertise all of Disney’s products, services and the brand Disney. It helped grow every other business, eventually creating value for the shareholders.…

    • 285 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    The Failure of Disney Paris
    • 2401 Words
    • 8 Pages

    The Failure of Disney Paris

    Disney, the very word evokes magic in the minds of people young and old. As a brand that has catered to audiences since early 1923, it stands as a symbol of redemption from the mundane existence of daily life for people throughout world. Over the last few decades, the Walt Disney Productions Company has been in the industry of producing cartoons and quickly diversified into an array of operations, riding high on its brand equity. Most famous amongst its flagship projects have been the eleven theme parks situated at different locations that attract swarms of people on a daily basis. However, as we come to learn, a big name and successful past alone may not be sufficient for success away from home. Factors such as culture, conditions, the way of life and other calculated steps can be crucial. Involved in the art of making fairytales over the years, Disney’s European journey was not always a fairytale. Improper information, wrong approaches of marketing, inadequate market research and inability to cope with external factors could spoil the broth.…

    • 2401 Words
    • 8 Pages
    Best Essays
    Read More
  • Good Essays

    Walt Disney
    • 579 Words
    • 3 Pages

    Walt Disney

    “We keep moving forward, opening new doors, and doing new things, because we're curious and curiosity keeps leading us down new paths.” Cartoons create a new world for us to explore. Walt Disney has contributed many things to the world; laughter, smiles, and entertainment. Listen and I will tell you about Disney’s childhood, career, and present success.…

    • 579 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Walt Disney
    • 3658 Words
    • 12 Pages

    Walt Disney

    When we hear the world Disney, what is the first thing that comes up in our minds? Most people think about Disney and relate it to magical, exciting and large attractions parks and hotels, and the famous Mickey Mouse. However, they missed to see how big and influential this organization really is. Walt Disney Company is one of the World largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences.…

    • 3658 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Mickey Mouse
    • 410 Words
    • 2 Pages

    Mickey Mouse

    Mickey Mouse, a short name for Michell Mouse is a cartoon character who has become an icon for The Walt Disney Company ever since the dawn of time. Mickey Mouse was created in 1928 by Walt Disney and his best pal, Ub Iwerks. The Walt Disney Company celebrates his birth as May 15, 1928 upon the release of Plane Crazy. The famous mouse has evolved from being simply a character in animated cartoons and comic strips to become one of the most recognizable symbols in the world.…

    • 410 Words
    • 2 Pages
    Good Essays
    Read More

Related Topics