Preview

Walt Disney

Powerful Essays
Open Document
Open Document
6493 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Walt Disney
FSM 4601
Group Member
:
Yap Zhen Tang
161452

Chai Jea Chuen
161446

Ng Siang Keat
161689

Sam Yan Hann
163908

Lecturer
:
Dr. Muhhidin Othman

STRATEGIC MANAGEMENT IN FOOD INDUSTRY

CASE STUDY

Outline
1.
Company Background
2.
Vision Statement
3.
Mission Statement
4.
External Assessment
External Opportunities
External Threats
External Factor Evaluation (EFE) Matrix
Competitive Profile Matrix
Positioning Map
5.
Internal Assessment
Internal Strengths
Internal Weaknesses
Internal Factor Evaluation (IFE) Matrix
Financial Statement
Financial Ratio Analysis
6.
Strategic Analysis
SWOT Matrix
Strategic Position and Action Evaluation (SPACE) Matrix
Grand Strategy Matrix
Internal External (IE) Matrix
Quantitative Strategy Planning Matrix (QSPM)
7.
Recommendations
8.
Conclusion
9.
References

COMPANY BACKGROUND
&
VISION AND MISSION STATEMENT
Company Background
The Walt Disney Company represents a truly immense organization composed of four strategic business units (SBUs) which are Disney Consumer Products, Studio Entertainment, Parks and Resorts, and Media Networks Broadcasting, and these can be further subdivided into 28 categories and are composed of a plethora of brands. The only two fundamental commonalities that can be deduced upon inspection of the entirety of the Walt Disney Company’s holdings are entertainment and information. Every business activity the organization is engaged in is related in some manner to providing its consumer base entertainment and information.
Despite the two commonalities of the Walt Disney Company’s activities, there exists a tremendous spectrum of variety in its operations. One of the growth strategies that have helped the conglomeration reach its current level of success is the fact that the organization has expanded, both vertically and horizontally, into new markets by targeted segmentation. In most cases, it


References: Disnery Case Analysis. Retrieved on Nov 10, 2013, from http://img1.rushessay.com/materials/samples/case_study_1.pdf The Walt Disney Company. Retrieved on Nov 11, 2013, from http://thewaltdisneycompany.com/about-disney/company-overview Wikipedia (2013). The Walt Disney Company. Retrieved on Nov 16,2013, from http://en.wikipedia.org/wiki/The_Walt_Disney_Company Disney (n.d). The Walt Disney Company – 2008 Corporate Responsibility Report – Overview – Governance.Disney.com l The official Home Page for all things Disney. Retrieved Nov 20, 2013, from http://disney.go.com/crreport/overview/governance.html
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Best Essays

    Disney Strategic Initiative Paper
    • 1206 Words
    • 5 Pages

    Disney Strategic Initiative Paper

    Strategic planning for The Walt Disney Company (2005) has been “an essential catalyst to Disney’s growth by identifying new opportunities and expanding existing business” (News Release, para. 4). They are using this new structure to create efficiency, accountability, and empowerment in the ongoing efforts of each business unit…

    • 1206 Words
    • 5 Pages
    Best Essays
    Read More
  • Powerful Essays

    Ethics and Compliance for Disney
    • 1543 Words
    • 7 Pages

    Ethics and Compliance for Disney

    The Walt Disney Company is known far and wide as a major source of entertainment and the embodiment of family values. Throughout the years, Walt Disney studios have supplied millions with wholesome, child oriented entertainment with iconic characters such as Mickey Mouse, Snow White, and of course Alice in Wonderland. From humble beginnings, the Disney Company grew with leaps and bounds throughout the years to include numerous theme and amusement parks, movies, and production studios and the Disney stores. While the general management of the company has changes over the years; the core values of the company have remained the same, as Disney’s website says; “providing innovative, quality entertainment for all members of the family, across America and around the world.” A closer look at the Walt Disney Company will offer insight to the financial processes that have assisted the company to grow into the world renowned company that is known, loved, and respected.…

    • 1543 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Walt Disney Financial Report
    • 478 Words
    • 2 Pages

    Walt Disney Financial Report

    The purpose of this report is to examine the specific details of The Walt Disney Company. It will go in depth about the structure of the company and its finances. The results of this report showed that it is a very expansive and successful company. There are many different areas and sections of this company that need to be in tune in order to guarantee the success of the company, it all must work together.…

    • 478 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Disney's Business Factors
    • 1286 Words
    • 6 Pages

    Disney's Business Factors

    The Disney Corporation is a leader in both the family entertainment and the movie media industries. They are internationally acclaimed for their amusement parks and resorts, media networks, studio entertainment, and interactive media (Bahera, 2012, para. 1). Through Walt Disney’s vision, drive, creativity, and passion, Disney has become one of the world’s most successful multi-media corporations. Disney established its core values from the beginning, and they are still lived today. Since Walt Disney’s departure in 1966, Disney has had several leaders, including the current CEO, Bob Iger, who have duplicated Walt’s style and have continued to make Disney the powerhouse entertainer it is today. There are four functions of management: planning, organizing, leading, and controlling. These four functions are affected by several internal and external factors, including globalization, technology, innovation, diversity, and ethics. Disney became the success it is today by successfully applying the four management functions and understanding the impact the internal and external factors have on each of them.…

    • 1286 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Walt Disney Controversy
    • 613 Words
    • 3 Pages

    Walt Disney Controversy

    The development and marketing of products to minimize negative effect on physical environment and to improve it. Disney is a company that is about respect in every aspect, they require that every manufacture meet guidelines to ensure the business is operated in the most efficient and ethical way. Disney has a tremendous responsibility to give back to those who have helped it become what it is today. The Walt Disney Company focuses on the environment, community and labor standards while focusing on volunteerism It is the major to focus for them, offering free tickets to millions in exchange to volunteer service of an organization. It has five business segments; media networks, park and resorts, studio entertainment, consumer products and interactive…

    • 613 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    FIN 370's Strategic Initiative: The Walt Disney Company
    • 1754 Words
    • 8 Pages

    FIN 370's Strategic Initiative: The Walt Disney Company

    The Walt Disney Company is a global brand recognized throughout the world. As part of an Oligopoly market structure the Walt Disney Company works tirelessly to maintain its reputation, integrity, and social responsibility to the communities of the world through quality entertainment and communication tools for the entire family. According to Disney, “Disney’s performance in fiscal 2013 reflects the impact of the company’s acquisitions and capital investments and long-term strategy focused on exceptional creativity, innovative use of technology and global growth.” The Walt Disney Company’s plans are a part of the company’s goals which is to be the world’s leader in entertainment and communication. In order for the Walt Disney Company to keep its influence in the world of entertainment and communication, the Disney Company has continually used its revenues and profits to grow its brand name and products around the world by introducing the different cultures of the world in one location.…

    • 1754 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Walt Disney Stock Evaluation Essay
    • 385 Words
    • 2 Pages

    Walt Disney Stock Evaluation Essay

    “The Walt Disney Company” is an international leader owning major brands in entertainment, content creation, and recreation. Founded on 1923 by Walt Disney and Roy O. Disney, the company soon became a leader in the animation industry with iconic characters such as Mickey Mouse. The company has since expanded beyond pure studio animation and into television, music, publishing, digital media, live action films theme parks and more. Their diversified business segments includes their media distribution networks, parks and…

    • 385 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Strtegic Initiative
    • 1423 Words
    • 6 Pages

    Strtegic Initiative

    Disney strives to implement strategic initiatives that further develop the Disney brand, while increasing shareholder value (The Walt Disney Company, 2013). This can be attained through growth initiatives executed by strategic acquisitions. Disney achieved much success in prior acquisition transactions and has endured a few ventures that were not as successful as hoped (Parr, 2012). Nonetheless, Disney’s current focus is on growth initiatives that shall lead to expansion of the organization as well as the many brands offered and licensed by Disney.…

    • 1423 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    How Did Walt Disney Change The World?
    • 156 Words
    • 1 Page

    How Did Walt Disney Change The World?

    The Walt Disney Company is one of the world’s dominant producers and providers of entertainment and information technology if not the most dominant. By using their anthology of brands to make their content, services and consumer products more unique than the other companies, They assume to be seeking to develop the most creative, creative and beneficial entertainment experiences and related products in the world. The Walt Disney Company tries to bring stories to life throughout their movies.…

    • 156 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Walt Disney Company stetangy
    • 554 Words
    • 2 Pages

    Walt Disney Company stetangy

    All of the business units in Walt Disney’s portfolio exhibit good strategic fit except consumer products. As mentioned above the “consumer products” side of the business is not an attractive venture. With Disney’s hand in many “cookie jars” they have the potential to use many assets and skills in a broad range of ways.…

    • 554 Words
    • 2 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    An Analysis Of Walt Disney's Amusement Corporation
    • 71 Words
    • 1 Page

    An Analysis Of Walt Disney's Amusement Corporation

    Walt Disney is a major amusement park conglomerate, understanding the dynamics of the business culture, economy, competition, information technology, and adhering to the social responsibility and ethical guidelines that are expected of the company to the stakeholders, along with regulatory forces. The goal of Walt Disney Corporations is to humbly embrace how the cultural differences in a society can be inclusive in working together for the common good of all…

    • 71 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    walt disney
    • 369 Words
    • 2 Pages

    walt disney

    Walt Disney is a legend, a folk hero of the 20th century. His worldwide popularity was based on imagination, optimism, creation, and self-made success in America. Walt Disney did more to touch the hearts, minds, and emotions of millions of kids and adults than any other person. He brought us closer to the future, while telling us of the past. It is certain, that there will never be such as great a man, as Walt Disney.…

    • 369 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Walt Disney Strategy
    • 870 Words
    • 4 Pages

    Walt Disney Strategy

    This case is about a world well known corporate which has four business sectors; theme parks and resorts, media networks (cable networks and internet), studio entertainment and also consumer products. It is Walt Disney, a company founded by Walter Elias Disney and Roy Disney (his brother) as the partner who managed the money of this studio. Started from a small animation studio and now already expand its diversification business throughout the world.…

    • 870 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Walt Disney
    • 3658 Words
    • 12 Pages

    Walt Disney

    Walter Elias Disney founded the Walt Disney Company in 1923 as a dream to create a movie studio, which hosted short film comedies. Few years later, in 1928, the presentation of the company iconic character, Mickey Mouse, was a reality at the Colony Theater in New York. Immediately after this, Walt Disney won his first Academy Award and continued this trend for more than the following decade. His first business product consolidation started when a man offered the company $300.00 to earn the right to apply figures of Mickey Mouse to paper towels for school children. During the 1940s most of their main films were created, including Pinocchio, Snow White, Dumbo and others. In 1955, the first Disneyland park opened its doors to the public in California. Over the following decades the World Disney Company started growing until what we know today, an international powerhouse and media entertainment corporation. The company has four major business ventures: consumer products, media networks, studio entertainment and parks and resorts, which will be discussed in the next sections of this report. Today the company mission statement is “to be the world’s leading producers and providers of entertainment and information.”…

    • 3658 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Business Analysis
    • 2186 Words
    • 9 Pages

    Business Analysis

    Strengths: Walt Disney is a well-known brand of entertainment industry that has unique positioning around the world. It is the key strength of the company as global customers know the company for innovation and creativity (Ungson& Wong, 2008). At the same time, the company has portfolio of diversified products and services as it deals in studios, animated films, theme parks and resorts, media networks and consumer products etc. (Grewal& Levy, 2008).With the help of diversified products and services, the company is able to generate broad and diversified revenue base by dealing in differentportfolio of products and services (Krasniewicz, 2010). The diversified products and services also…

    • 2186 Words
    • 9 Pages
    Powerful Essays
    Read More

Related Topics