Coursework Header Sheet .................................................................................................... 1
1. INTRODUCTION .................................................................................................................. 4
INTERNAL ANALYSIS ................................................................................................................... 5
2. FINANCIAL ANALYSIS ....................................................................................................... 5
3. HRM ANALYSIS ................................................................................................................ 7
4. MARKETING ANALYSIS .................................................................................................... 8
5. OPERATIONS ANALYSIS ................................................................................................. 10
6. PRIORITISED STRENGTHS .............................................................................................. 12
7. PRIORITISED WEAKNESSES ........................................................................................... 12
EXTERNAL ANALYSIS ................................................................................................................ 13
8. P.E.S.T.E.L. ANALYSIS ..................................................................................................... 13
9. PORTER’S FIVE FORCES ANALYSIS ................................................................................. 15
10. CRITICAL SUCCESS FACTORS ..................................................................................... 17
11. MARKET ANALYSIS..................................................................................................... 17
12. PRIORITISED OPPORTUNITIES ................................................................................... 18
13. PRIORITISED THREATS