Preview

Want and New Trendy Shoes

Satisfactory Essays
Open Document
Open Document
423 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Want and New Trendy Shoes
Through the passing of time, the reach of advertising has become even more widespread in society and the underlying desire for consumers to buy "stuff" has been constantly growing. Some analysts say that this desire stems from fears and insecurities. Others say that corporations use advertising to exploit consumers as early as in childhood, and through magazine ads and trends.
If you think about society before the invention of advertising, they never had the urge to go shopping and buy new cars, gadgets, clothes or the hottest new trendy shoes. Fair desires were more closely tied to their needs such as food, shelter and basic transportation. Advertising and consumerism have magnified these desires within us. Today more than ever, we are always wanting to buy and spend more. In the 1960s, typically only one family member needed to work in order to support everybody else. Today, most families need to wage earners. And people are more in debt than ever before.
We rarely take the time to ask ourselves: why do we need all this stuff? Why are we working so hard just to have clothes we don't need, stuff we won't use, and trends that I don't even really care about? What we need to ask ourselves is: do I really need this, or is this just a desire created by marketing and commercials? Commercials and advertising feed off of our peers by making this deal like we're not good. If we don't have the latest bottle or are not wearing the latest style, then we are not as good as the person who does. That's why trends change every season and new models come out every year. It's an endless cycle of phones, cars, cameras, MP3 players, T-shirts, and shoes.
If we can take a step back and see the reality of what advertising does to us, we can save ourselves a lot of stress and money by differentiating queen needs and unnecessary wants.
It is possible to slowly let go of desires. Wish gradual effort, we can learn to be more conscious of our impulses and reasoning behind why we want to

You May Also Find These Documents Helpful

  • Good Essays

    At first Jhally explains how industrial capitalism has revolutionized the world; he also notes how capitalism’s crowning achievement of innovation and the wealth of commodities. In contrast, Jhally also argues that capitalism is very dependent on consumer consumption and without them, capitalism would collapse into stagnation and depression. In order to keep the continual consumption of their products, businesses use advertising to persuade the masses and their marketing techniques can also be found almost anywhere in the U.S. With advertising messages on everything from food to bathrooms to sidewalks – nearly any surface or location – marketers have now been perturbed with making their messages stand out amongst the ever-increasing competition. In response, marketers are beginning to utilize the most influential forms of advertising, emotions and society.…

    • 780 Words
    • 4 Pages
    Good Essays
  • Good Essays

    “Our unending lust for stuff is also known as the "upscaling of lifestyle norms” (Wente 342). This “lust” is not going to disappear; people will always want more than they already have. People are becoming greedy and it is becoming normal because the society makes us feel that certain way. People could live a free and happy life but “The happiness experts…claim that probably you're no happier than your grandparents were. Just the opposite” (Wente 343). The social norms are changing and people need to follow them to be…

    • 653 Words
    • 3 Pages
    Good Essays
  • Good Essays

    John Kenneth Galbraith, author of The Dependence Effect, puts it best when he says, "One man's consumption becomes his neighbor's wish. This already means that the process by which wants are satisfied are created. The more wants that are satisfied, the more new ones are born." (Galbraith) We can infer from this statement by Galbraith just how convoluted and endless this cycle may seem. Its hard to deny the fact that this might be attested to human nature in general, however we must recognize the factor that advertising may play in this new ideal.…

    • 1697 Words
    • 7 Pages
    Good Essays
  • Good Essays

    Killing Us Softly

    • 467 Words
    • 2 Pages

    Sociology of Consumption: “Killing Us Softly” Course Code: AHSS 1050 “Killing Us Softly”, is a documentary that explains the effects of advertising. As mentioned in the video, on a daily basis we are exposed to nearly 1 500 ads a day, and it is evident not all the ads are watched, however they do manage to make it to the back of our heads. So even if we do not pay close attention to what the ad is saying, if the product that was being advertised comes in front of us we still manage to remember that we had seen the product advertisement earlier. The documentary takes a further look at the main reason why ads are made, and the conclusion made is that when products don’t sell, ads are made in the sense, telling their customers they need the product or else they are incomplete. I believe this is a general fact, everyone know that the main needs of any person are, some type of clothes to cover their body, food to eat, water to drink and some sort of shelter. However, when these ads are presented they create an urge in the sense the person believes that have to have the product being advertised. The example given in the documentary was of ageing creams. They are advertised in a way that older aged women feel they have to have the cream or else there is something wrong with them. Another example, is straightening irons, the traditional way of straightening hair is using a hair dryer, or any ordinary straightening iron sold at the store. However, there certain brands advertised in which people believe they are better which is not true. Even though all brands are the same, just because of the ad people believe one is better than the other and that is the only one they want. So when markets say ads sell more than product, concepts, thoughts and values, this is what they refer to. Overall, ads are made in the sense to tell their customers that the product being advertised is a need to them or else they are missing out on something and they are not normal. Many people do…

    • 467 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of prospering as a nation, we need to become more aware of the damage that has already been caused by this advertising and prevent it from negatively affecting us even further.…

    • 1589 Words
    • 46 Pages
    Powerful Essays
  • Good Essays

    In American society today, we can’t go anywhere, watch or do anything without exposure to some type of advertisement. Companies spend millions of dollars in efforts to reach us as consumers. They use manipulative messages and deliver underlying promises to get us to buy their product. Advertisements reflect the political, economic, and social environment of their time. As consumers, it is important that we are able to deconstruct those advertisements and understand the underlying message that they are trying to send to us.…

    • 1108 Words
    • 5 Pages
    Good Essays
  • Good Essays

    15 Basic Appeals

    • 502 Words
    • 3 Pages

    According to Fowles, advertisers try to grasp hold of the, “unfulfilled urges and motives swirling in the bottom half of our minds” (Fowles, 1998, p.1). They do so through a number of methods. For example, through television, internet, sports, clothing and magazines just to name a few. He states that the number of advertisements that society is exposed to is so numerous that we have grown immune to these ads. It is because of this filter, which society has subconsciously created, that advertisers try so hard to bombard us with as many ads as they can. For example, when watching a soccer match every thing from the player’s uniforms to the soccer stadium is plastered with advertisements. Another good example is auto racing. Just like…

    • 502 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    We live in a consumer world. Everything we do and perhaps everything we are is based on consumption and commodity. Daily life has become a constant juggle of products and services - needs verses wants. People and objects become interchangeable. People become identified and classified with material goods.…

    • 2525 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Niks

    • 636 Words
    • 3 Pages

    Some believe that advertisers turn our wants into needs. Advertising has us chasing fast and powerful cars that we don’t need. While an inexpensive car with good gas mileage is a smarter and more economical choice. According to Sesana, from source F, “…marketing executives will use all available methods to convince us of the need to buy their company products.” Advertising companies fabricate a need for their unnecessary product. It is rare to see advertisements for staple food products or other items that truly satisfy our needs. Nancy Day from Source D argues, “Before advertising, who worried about dandruff?” which is a good example of what type of products turned into household items. By using effective marketing strategies, advertising companies can target everyone in the audience, and they can convince those people to want things they don’t need.…

    • 636 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Everything in the world is bought for a reason, whether prompted by human necessity or sneaky advertisements. Advertisements drive 90% of purchases made in a lifetime, including homes, toys, clothes, etc. These multitudes of purchases are made because advertising experts create propaganda and throw it persuasively upon every individual in every society. Advertisements are a significant part of today's culture because advertising and persuasion affect everyone all around the world. It is important to consider how effective advertising actually is since there are different ways to promote a product. Overall, this issue requires society to consider how companies promote their products so they may realize how they are being affected; however, if…

    • 451 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Weasel Words

    • 1106 Words
    • 5 Pages

    Advertising is a way of producing commercials for products or services. In a fast paced world that we live in today, all types of information is thrown at us at an uncomfortable rate. On tablets, smartphones, computers, newspapers, radio and TV, we encounter ads for all kinds of products from a vast variety of large corporate companies almost every single day. In places like Manhattan, more specifically Times Square, there are a plethora of advertisements on grand billboards and on beautiful immersive screens that rest beside buildings. Ad’s have drastically increased since the turn of the twenty first century. Companies use clever tactics, such as weasel words and psychological tactics to differentiate them from other companies. Words like better, improved, new, fast and so forth play a deciding factor when buying a product, and it is up to the consumer to analyze the truth behind these words. In the article “With These Words I Can Sell You Anything” by William Luts, he states that “Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all” (62). Companies want the consumer to feel the need to buy their products, as if it were drastically changing the person's life. Advertising is an effective method used by companies to promote their ideas through their…

    • 1106 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Advertising Propaganda

    • 941 Words
    • 4 Pages

    Advertising invades every aspect of our modern lives. It is shoved upon us from every aspect of media. Internet, television, radio, movies, and even our streets seem to be centered on it. We are asked to buy, try, and consume the next best thing. While most things advertised are meaningful and can possibly be used to either help or make our lives better, we do not necessarily need it. Mostly what we are exposed to in advertising is propaganda, and to define it better, the authors of the book, “Propaganda and Persuasion” state propaganda as the following, “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” Its clever techniques are displayed everyday on television without notice. Companies use a variety of techniques to get your business, and if you have ever acted in response to a supposedly great product, you have been persuaded by the suggestive power of propaganda. Not only are adults being persuaded but so are children and teenagers. It manipulates our opinions and convinces us to act or purchase something we otherwise would not have. Some of the popular methods used in everyday situations and advertising are: testimonials, glittering generalities and name-calling techniques.…

    • 941 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Propaganda Used Today

    • 701 Words
    • 3 Pages

    The modern advertiser stresses not the product but the benefits that may be enjoyed by purchasers. The fast talking and attractive videos and audio come-ons that persuade somebody to do something by flattery or gently but persistent through argument and attract consumers into buying the products or services they are hawking. The ubiquity of these advertisements makes them a constant part of everyday life. Yet beneath the smiles and smooth patter being kept up by the ad 's featured shills and beautifully…

    • 701 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Advertisements clearly play a huge role in society today; it seems as if there is a promotion for a new product around every corner. Advertising is how many companies are able to sustain their businesses and to gain more profits. However, some have criticized advertisements for their influence on people. While advertisements can draw in new customers, they can also cause people to be less mindful about what they are actually buying. Sometimes advertisements can even be misleading, which is a cause of scorn for some.…

    • 1057 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Consumerism in America

    • 1942 Words
    • 8 Pages

    Consumerism is the center of American culture. Americans tend to confuse their wants with their needs. With new advances in technology, as well as the help of advertisers, people are provided with easy access to new products that seem essential to their everyday life, even though they have survived this long without them. People cannot live without food, clothing, and shelter. But realistically, according to people's different lifestyles, more than food, clothing, and shelter are needed. Most people need to work to survive. Unless a job is either in their own home, or within walking distance, a means of transportation is needed. Whether it be a vehicle, money for a taxi-cab, or a token for a ride on the subway, money must be spent in order to reach the place of work. For a student, paper, pens, and possibly a computer are a necessity. In order to complete school assignments, these tools are sometimes even required. Schooling is required for many types of jobs, which provide money, which is without a doubt essential in life. Food, clothing, and shelter are not the only things needed to survive. The problem begins when people with a larger disposable income take it too far. A car is definitely needed, but the fastest car in the most attractive color is not. Needs begin getting confused with…

    • 1942 Words
    • 8 Pages
    Good Essays