Wardah Indonesian Phenomenal Halal Cosm
Indonesian Phenomenal
Halal Cosmetic by: NEEDS, WANT & DEMAND
“Islamic Branding is one of the next big global growth opportunities
– the Halal market alone is worth USD 2.1 trillion annually ”
NEEDS, WANT & DEMAND
Where do most Moslem Live?
•52.5% of the population in above countries is under 24 years old.
•Together, Muslim youth account for 11% of the world’s population.
Sumber: Research Ogilvy Noor, Tahun 2009
NEEDS, WANT & DEMAND
Indonesia demography based on religion
Sumber: Sensus BPS, 2010
TARGET MARKET & POSITIONING
•
•
•
Halal products is now no longer the issue of the
Islamic religion, but has become an issue in the field of business and commerce today
Halal assurance of a product that has become a global symbol of assured quality of the product concerned Presence of halal labels on cosmetic products that have a positive value greater opportunities for influencing consumer buying interest again.
Carrying the label of halal cosmetics initially create the space for Wardah very limited. However, consistent with the breakthrough marketing and integrated,
Wardah now grown to become the largest halal cosmetics in the world.
(SWA.Sembada Vol. 28 No. 18, September, 2012)
NEEDS, WANT & DEMAND
Halal is the a principal consideration in purchasing decision.
Food &
Beverage
Financial
Services
Others needs
& services
NEEDS, WANT & DEMAND
Halal cosmetic is a rising phenomena in consumers mind.
4.6%
95.4%
95.4%
Middle-class muslim women said that it is necessary to check the halal status of cosmetic product.
Source: Center for Middle-Class Consumer Studies (2014)
Wardah is answering the market’s demand….
BRAND & OFFERING
Present
2011
2006
1995
1985
Start To introduce “Wardah”
Established with name Pusaka
Tradisi Ibu, with the only one hairtonic product, “PUTRI”
Change it’s name with
Get
PT. Paragon sertificate Technology &
Good
Innovation
Manufacturi
ng Product
(GMP
Wardah become a phenomenal halal cosmetic brand TARGET MARKET &
Halal Cosmetic by: NEEDS, WANT & DEMAND
“Islamic Branding is one of the next big global growth opportunities
– the Halal market alone is worth USD 2.1 trillion annually ”
NEEDS, WANT & DEMAND
Where do most Moslem Live?
•52.5% of the population in above countries is under 24 years old.
•Together, Muslim youth account for 11% of the world’s population.
Sumber: Research Ogilvy Noor, Tahun 2009
NEEDS, WANT & DEMAND
Indonesia demography based on religion
Sumber: Sensus BPS, 2010
TARGET MARKET & POSITIONING
•
•
•
Halal products is now no longer the issue of the
Islamic religion, but has become an issue in the field of business and commerce today
Halal assurance of a product that has become a global symbol of assured quality of the product concerned Presence of halal labels on cosmetic products that have a positive value greater opportunities for influencing consumer buying interest again.
Carrying the label of halal cosmetics initially create the space for Wardah very limited. However, consistent with the breakthrough marketing and integrated,
Wardah now grown to become the largest halal cosmetics in the world.
(SWA.Sembada Vol. 28 No. 18, September, 2012)
NEEDS, WANT & DEMAND
Halal is the a principal consideration in purchasing decision.
Food &
Beverage
Financial
Services
Others needs
& services
NEEDS, WANT & DEMAND
Halal cosmetic is a rising phenomena in consumers mind.
4.6%
95.4%
95.4%
Middle-class muslim women said that it is necessary to check the halal status of cosmetic product.
Source: Center for Middle-Class Consumer Studies (2014)
Wardah is answering the market’s demand….
BRAND & OFFERING
Present
2011
2006
1995
1985
Start To introduce “Wardah”
Established with name Pusaka
Tradisi Ibu, with the only one hairtonic product, “PUTRI”
Change it’s name with
Get
PT. Paragon sertificate Technology &
Good
Innovation
Manufacturi
ng Product
(GMP
Wardah become a phenomenal halal cosmetic brand TARGET MARKET &