Washburn Guitars Case Evaluation

Washburn Guitars Case Evaluation
Micah Grover
There are a few factors that are likely to affect the demand for the lines of Washburn Guitars. Changing the price of the guitars that are sold would affect the demand for Washburn guitars that are bought by first-time guitar buyers. The demand for Washburn guitars will increase if they lower their prices. First-time guitar buyers want good value for the product that they are buying. Lowering the price would not have a significant effect on sophisticated musician buyers. Endorsements by internationally known musicians who use their guitars will increase demand by increasing customer awareness of their product. First-time guitar buyers will want to buy a Washburn guitar because one of their favorite musicians uses a Washburn guitar. These endorsements will make Washburn guitars a recognized brand name which will affect demand for first-time guitar buyers. Sophisticated musicians will also want to buy a Washburn guitar, if it is endorsed by a well-known musician, because they will think that it is a high quality guitar since it is being endorsed by amazing, popular musicians. These sophisticated musicians will want to buy signature guitars because of the prestige of the musician’s name. Another factor that would affect demand is Washburn guitars receiving great reviews. Customers will read these positive reviews in magazines and on the internet and they will want to go out and get a Washburn guitar for themselves. First-time guitar buyers will read these reviews and decide to get a Washburn guitar because they will trust its high quality. Sophisticated musicians who want a signature model will also go buy a Washburn guitar if they hear about how great the quality is. They will buy a Washburn guitar if they hear about how great the design of the guitar is and how amazing the sound quality is. Another important factor for first-time guitar buyers, is getting a reasonable resale value for the guitar, if they decide to quit