Washington Post Mis
Table of Contents INTRODUCTION 3 FIVE FORCES MODEL 3 IS STRATEGY 5 ORGANIZATION/PEOPLE 6 TELECOMMUNICATION/INTERNET/WIRELESS TECHNOLOGY 7 FUTURE 8 COMPETITORS 9 RECOMMENDATIONS 10 CONCLUSION 11 Works Cited 13
INTRODUCTION
The Washington Post began as a local news organization founded by Stilson Hutchins. Publication began on December 6, 1877 and during its starting days people paid three cents for a copy of a four page newspaper. Ownership of the Post rotated since 1889 when it was sold to Frank Hatton, a Republican Cabinet member, and Beriah Wilkins, a former Democratic congressman. Together they incorporated their newspaper company as The Washington Post Company. In its early stages of growth, the newspaper journalistic views were influenced and directed by the owner’s own political viewpoint. In June 1933, a public bankruptcy auction was held and the newspaper was sold to Eugene Meyer. Meyer changed the direction in which The Post journalistic writing was applied. He had a strong conviction about publishing a newspaper which he expressed in a set of principles. He set out a mission, “The first mission of a newspaper is to tell the truth as nearly as the truth may be ascertained,” (washpostco.com/history).
Today, the organization has grown to one of the most respected and influential news outlets around the United States. Throughout the years, The Washington Post has expanded from a newspaper into a wide range of services, educational, career, magazine publishing, cable television systems and television broadcasting. With 133 years of history, it has had a lifetime of ups and downs. Part of their survival is due to their ability to adapt and understand the changes surrounding the industry. Technology has been and continues to be an essential factor in the ability to maintain a competitive advantage.
FIVE FORCES MODEL
Being a part of the media industry The Washington Post has had to keep up with trends in its industry to obtain its success. There
INTRODUCTION
The Washington Post began as a local news organization founded by Stilson Hutchins. Publication began on December 6, 1877 and during its starting days people paid three cents for a copy of a four page newspaper. Ownership of the Post rotated since 1889 when it was sold to Frank Hatton, a Republican Cabinet member, and Beriah Wilkins, a former Democratic congressman. Together they incorporated their newspaper company as The Washington Post Company. In its early stages of growth, the newspaper journalistic views were influenced and directed by the owner’s own political viewpoint. In June 1933, a public bankruptcy auction was held and the newspaper was sold to Eugene Meyer. Meyer changed the direction in which The Post journalistic writing was applied. He had a strong conviction about publishing a newspaper which he expressed in a set of principles. He set out a mission, “The first mission of a newspaper is to tell the truth as nearly as the truth may be ascertained,” (washpostco.com/history).
Today, the organization has grown to one of the most respected and influential news outlets around the United States. Throughout the years, The Washington Post has expanded from a newspaper into a wide range of services, educational, career, magazine publishing, cable television systems and television broadcasting. With 133 years of history, it has had a lifetime of ups and downs. Part of their survival is due to their ability to adapt and understand the changes surrounding the industry. Technology has been and continues to be an essential factor in the ability to maintain a competitive advantage.
FIVE FORCES MODEL
Being a part of the media industry The Washington Post has had to keep up with trends in its industry to obtain its success. There
Cited: About Us. The Washington Post Company. Web. 8 Aug. 2011. <http://www.washpostco.com/>. Gunther, Marc. "From Print to Web: The Washington Post Goes Digital - August 6, 2007." Business, Financial, Personal Finance News - CNNMoney. Fortune Magazine, 26 July 2007. Web. 01 Aug. 2011. <http://money.cnn.com/magazines/fortune/fortune_archive/2007/08/06/100141340/index. htm>. Jones, Michael. "Stop Spreading the News? The Responsibility of Newspaper REading in the 21st Century." Una Voce (2011): 60-64. 21 June 2011. Web. 1 Aug. 2011. <http://www.tacomacc.edu/UserFiles/Servers/Server_6/File/academics/artshumanitiesand socialsciencesdivision/2011_Una_Voce.pdf#page=64>. Kirchoff, Suzanne. "The U.S. Newspaper Industry in Transition." DigitalCommons@ILR. N.p., n.d. Web. 23 Aug. 2011. <digitalcommons.ilr.cornell.edu/key_workplace/634/>. Klesow, Damone . "The Washington Post 's Trove targets news personalization, digital innovation." Poynter. N.p., n.d. Web. 24 Aug. 2011. <www.poynter.org/latest-news/media-lab/social-media/119982/the-washington-posts-trove-targets-news-personalization-digital-innovation/>. Klotzer, Charles L. "What Is Greener, Print or Online? | St. Louis Journalism Review | Find Articles at BNET." Find Articles at BNET | News Articles, Magazine Back Issues & Reference Articles on All Topics. St. Louis Journalism Review, Sept.-Oct. 2009. Web. 1 Aug.2011.<http://findarticles.com/p/articles/mi_hb6666/is_315_39/ai_n42081790/?tag= mantle_skin;content>. Laudon, Kenneth C., and Jane Price. Laudon. Essentials of Management Information Systems. Boston: Prentice Hall, 2011. Print. McIlroy, Thad. "Thad McIlroy – Future Of Publishing » The Future of Newspapers." Thad McIlroy – Future Of Publishing . N.p., n.d. Web. 1 Sept. 2011. <http://thefutureofpublishing.com/industries/the-future-of-newspapers/>. Tan, Kevin. "Marketing; newspaper industry." INSEAD Knowledge - Best of business research. N.p., n.d. Web. 12 Aug. 2011. <http://knowledge.insead.edu/contents/marketing-newspaper-industry-100520.cfm>. "The Washington Post Company - Message from Don Graham." The Washington Post Company . N.p., n.d. Web. 13 Aug. 2011. <http://www.washpostco.com/phoenix.zhtml?c=62487&p=irol-ourcompanymessage>.