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Review of IBM organisation
Compiled by: Nice Stranger

Index

1. Summary............................................................................................................pg3
2. Company analysis..............................................................................................................pg4
3. Customer analysis..............................................................................................................pg5
4. Competitor’s analysis.............................................................................................................pg6
5. Market analysis..............................................................................................................pg7
6. SWOT analysis...............................................................................................................pg8
7. PESTEL.................................................................................................................pg9
8. Ansoff matrix...............................................................................................................pg10
9. Future oppurtunities....................................................................................................pg11
10. Break even analysis……………………………………………………………………………………….pg12
11. Legislation……………………………………………………………………………………………………..pg13
12. References……………………………………………………………………………………………..……..pg14

Summary
IBM (International Business Machines) is by far the world 's largest information technology company in terms of revenue ($88 billion in 2000) and by most other measures, a position it has held for about the past 50 years.
The International Business Machines Corporation (IBM) is an American multinational technology. IBM markets computer hardware and software, and offers consulting services in areas ranging from mainframe computers to nanotechnology.
The founders of the company are Thomas


References: http://www-01.ibm.com/software/marketing-solutions/offers/gen-c/ http://www.strategicmanagementinsight.com/swot-analyses/hp-swot-analysis.html http://www.ibm.com/annualreport/2012/bin/assets/2012_ibm_annual.pdf http://www.managementparadise.com/forums/principles-management-p-o-m/208717-pest-analysis-international-business-machines-ibm.html. http://www.strategicmanagementinsight.com/swot-analyses/hp-swot-analysis.htmlswot http://www.ibm.com/annualreport/2012/bin/assets/2012_ibm_annual.pdf
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