2012
WAES Inc. Business Plan
Table of Contents 1. The Company 2.1 Executive Summary 2.2 Business Foundations 2.3 Company Philosophy 2.4 Company Values 2.5 Mission 2.6 Objectives 2.7 Company Summary 2.8 Ownership 2. Management 3.9 Organizational Structure 3.10 Management Team 3.11 Management Summary 3. Business 4.12 Start Up Summary 4.13 Products and Services 4.14 Products and Services Description 4.15 Service Business Analysis 4.16 Service Distribution 4.17 Future Products and Services 4. Technology 5.18 Sourcing 5.19 Technology 5.20 Manufacturing and Operations 5.21 Economic Environment 5. Finance 6.22 Financial Plan 6.23 Start-Up Expenses 6.24 Profit and Loss Projection 6.25 Breakeven Analysis 6.26 Payroll 6. Marketing 7.27 Market Summary Analysis 7.28 Marketing Summary 7.29 Market Segmentation 7.30 Market Needs 7.31 Target Market Segment Strategy 7.32 Strategy and Implementation Summary 7.33 Value Proposition 7.34 Competition and Buying patterns 7.35 Business participants 7.36 Main Competitors 7.37 Competitive Comparison 7.38 Competitive Edge 7.39 Marketing Summary 7.40.1 Market Trends 7.40.2 Market Growth 7.40.3 Pricing Strategy 7.40.4 Promotion Strategy 7. Sales 8.40 Sales Literature 8.41 Sales Strategy 8.42 Sales Forecast 8. Conclusion 9.43 Quality management 9.44 Development requirements 9.45 Web plan Summary
GLOSSARY/ACRONYMS
BIBLIOGRAPHY/APPENDIX
THE COMPANY
Executive Summary
West Africa Environmental Solution’s mission is to become Nigeria’s market pioneer and leader in the waste management and recycling services. Its mode of operation will be to collect, separate, and recycle waste materials from
Bibliography: 1. LANDFILL RECOVERY AND USE IN NIGERIA (PRE-FEASIBILITY STUDIES OF USING LFGE) Centre for People and Environment (CPE) 39 iberty Road, Oke Ado P.O. Box 3, Ibadan, Oyo State, Nigeria 2. MUNICIPAL SOLID WASTE CHARACTERISTICS AND MANAGEMENT IN NIGERIA by T. Ch. Ogwueleka Department of Civil Engineering, University of Abuja, Abuja, Nigeria 3. TOWARDS SUSTAINABLE WASTE MANAGEMENT IN MY LOCAL COMMUNITY-LAGOS STATE. NIGERIA 4. Evaluation of Solid Waste Generation, Categories and Disposal Options in Developing Countries: A Case Study of Nigeria BABAYEMI, J. O.; 2DAUDA, K. T. 1,2 Department of Chemical Sciences, Bells University of Technology, Km 8, Idiroko Road, Benja Village, P.M.B 1015, Ota, Ogun State,Nigeria *