Waston Market Entry

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Content

1. Company Background 2. Scope of Business & Reason for International Operation

3. Strategic Goals & Choice of Entry Mode
4. Alternative market entry modes 5. Problems and challenges associated with different entering options in different location 6. Conclusion 7. Reference

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Company Background
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Watson's (Your Personal Store) or Watson's is part of the Health and Beauty retail and consumer division of the Hong Kong-based A.S. Watson Group

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Timelines
1828  Open a canton Dispensary in Guangzhou, China 1841  Operations extended to Hong Kong and founded Hong Kong Dispensary

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1851  Dr. Alexander Skirving Watson joined the company as a Manager
1862  Name A.S Watson began to significantly outstanding its business … Present  Located 10,000 stores worldwide, presence in 33 operating markets over the Asia & Euro Countries.

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Scope of Business
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Main Scope: Retail & Manufacturing

spans health & beauty chains, perfumeries & cosmetics, grocery, consumer electronics, wine, and duty-free
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Health & Beauty Division

A.S Watson Group

Food & Electronic & GM division

Manufacturing Division

World’s largest health & beauty retailer Asia's leading health & beauty retailer.
Asia Watsons Nuance-Watson Europe Kruidvat Trekpleister ICI Paris XL Rossmann Superdrug Marionnaud Drogas The Perfume Shop Asia ParkNShop Fortress Watson’s Wine Cellar Great Food Hall TASTE Food Galleria GOURMET Boutique style Find food hall Asia Watsons Water Mr Juicy Sunkrist Juices Shanghai Sparkling Watson’s cordials Cyrstal Spring Teas Watson;s Sarsae
Europe Powwow Aquad’or Aqua System Selda/Bebagua Mistral Vimax

Europe Badaracco

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Strategic Goals

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Growth Strategy:

Expending to mature potential market (High growth potential countries…)

1) Mix of Market Penetration (expend network into existing market)

2) Market Development (Internationalization)

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Reasons for international