Watch Ad Comparison
Watch Advertising Comparison
BA 170 by Crystal Carson
The Philadelphia Watch Case Co. print advertisement was a classic example for the era of informative product advertising. The ad was typical of what was seen in the late 1800s in America. This “All American” print ad was focused on the product and benefits to the potential customer. The ad emphases the reliability of the product; and tries to promote a trusting relationship between the consumer and the watch company. The prices are shown proudly and the ad is geared to show off the “Best Value” in the watch market as well as a guarantee for the reluctant buyer. Graphics are used in extreme moderation only to showcase the watch itself. Benefits of owning “A Perfect Timepiece” appeal to the wholesome everyday consumer of the era.
In my opinion the ad is well designed to showcase the product specifications and benefits of ownership. I feel that the ad was a little “wordy” and may have given a few too many slogans and advertising jargon but overall an effective advertisement with a market orientation aimed at a society that values product quality and noble pricing.
Today’s culture sure has changed in comparison of the 1800s informative product advertising and the questionable lifestyle advertising now found in print. In search of a “typical” advertisement in today’s era I came across numerous print ads that would have represented our era well but choose the Patek Philippe ad. When I came across the Patek Philippe ad I was shocked but felt the ad an appropriate depiction of the extreme morally questionable advertising found in print today. At first glance, I questioned the ads validity and actuality of release to the public. After doing further research I was even more shocked to find that it was in fact a legitimate Patek Philippe print ad. In comparing the two watch ads it is quite simple to select the big differences of look, feel, and style but what I find most differentiating is the focus on what
BA 170 by Crystal Carson
The Philadelphia Watch Case Co. print advertisement was a classic example for the era of informative product advertising. The ad was typical of what was seen in the late 1800s in America. This “All American” print ad was focused on the product and benefits to the potential customer. The ad emphases the reliability of the product; and tries to promote a trusting relationship between the consumer and the watch company. The prices are shown proudly and the ad is geared to show off the “Best Value” in the watch market as well as a guarantee for the reluctant buyer. Graphics are used in extreme moderation only to showcase the watch itself. Benefits of owning “A Perfect Timepiece” appeal to the wholesome everyday consumer of the era.
In my opinion the ad is well designed to showcase the product specifications and benefits of ownership. I feel that the ad was a little “wordy” and may have given a few too many slogans and advertising jargon but overall an effective advertisement with a market orientation aimed at a society that values product quality and noble pricing.
Today’s culture sure has changed in comparison of the 1800s informative product advertising and the questionable lifestyle advertising now found in print. In search of a “typical” advertisement in today’s era I came across numerous print ads that would have represented our era well but choose the Patek Philippe ad. When I came across the Patek Philippe ad I was shocked but felt the ad an appropriate depiction of the extreme morally questionable advertising found in print today. At first glance, I questioned the ads validity and actuality of release to the public. After doing further research I was even more shocked to find that it was in fact a legitimate Patek Philippe print ad. In comparing the two watch ads it is quite simple to select the big differences of look, feel, and style but what I find most differentiating is the focus on what