Water Parks
'Touristic Fun': Motivational Factors for Visiting Legoland Windsor Theme Park.
Authors:
BAKIR, ALI1 ali.bakir@bucks.ac.uk BAXTER, SUZANNE G.
Source:
Journal of Hospitality Marketing & Management. 2011, Vol. 20 Issue 3/4, p407-424. 18p. 1 Diagram, 3 Charts.
Document Type: Article
Subject Terms: *TOURISM *TOURIST attractions *TRAVEL *AMUSEMENT parks *FAMILIES
Author-Supplied Keywords: fun grounded theory push-pull theme park Tourism motivation travel ladder
NAICS/Industry Codes: 713110 713110
Abstract:
This study revealed the motivation constructs for visiting Legoland Windsor tourist attraction. Data was collected from visiting families using semistructured interviews and nonparticipant observations. Grounded theory was employed and the construct of 'fun' that emerged as the main motivator for families to visit was deconstructed into its push-pull parts using traditional and revised push-pull frameworks, and contrasted to the travel career ladder model. The study offered an insight into the notion of fun as a motivator for families to visit a theme park. More importantly, by deconstructing the notion of fun associated with family theme park, a touristic setting, this study offered a significant contribution to knowledge; it provided a theorization of the concept, 'touristic fun,' previously undertheorized. It also contributed to the literature on motivation, particularly, to visiting family theme parks. The study has also several implications for the development, management, and marketing of attractions of this type.[ABSTRACT FROM AUTHOR] Copyright of Journal of Hospitality Marketing & Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
Authors:
BAKIR, ALI1 ali.bakir@bucks.ac.uk BAXTER, SUZANNE G.
Source:
Journal of Hospitality Marketing & Management. 2011, Vol. 20 Issue 3/4, p407-424. 18p. 1 Diagram, 3 Charts.
Document Type: Article
Subject Terms: *TOURISM *TOURIST attractions *TRAVEL *AMUSEMENT parks *FAMILIES
Author-Supplied Keywords: fun grounded theory push-pull theme park Tourism motivation travel ladder
NAICS/Industry Codes: 713110 713110
Abstract:
This study revealed the motivation constructs for visiting Legoland Windsor tourist attraction. Data was collected from visiting families using semistructured interviews and nonparticipant observations. Grounded theory was employed and the construct of 'fun' that emerged as the main motivator for families to visit was deconstructed into its push-pull parts using traditional and revised push-pull frameworks, and contrasted to the travel career ladder model. The study offered an insight into the notion of fun as a motivator for families to visit a theme park. More importantly, by deconstructing the notion of fun associated with family theme park, a touristic setting, this study offered a significant contribution to knowledge; it provided a theorization of the concept, 'touristic fun,' previously undertheorized. It also contributed to the literature on motivation, particularly, to visiting family theme parks. The study has also several implications for the development, management, and marketing of attractions of this type.[ABSTRACT FROM AUTHOR] Copyright of Journal of Hospitality Marketing & Management is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.