Wayne Dyer Stereotypes

INTRODUCTION

Wayne Dyer once said, “We only need so much to survive, but this world we live in tells us we need more stuff to be happy. We're inundated with our televisions, the Internet and advertising that says in order to be happy you have to have these things. When you say, 'Gimme, gimme, gimme,' you will always be in short supply.”

Whilst on the other hand, Eric Schmidt CEO of Google proclaims that “Advertising is one of the most fundamental ways to sort out information. And that’s the gift of advertising - to connect with people in a human way - to make the kind of emotional connections that are at the core of storytelling.”

So, which is it? An honest method for providing consumers with choice? Or a questionable process to wrestle
Social typing suggests that there are more ways to visualize oneself as a person. In contrast, stereotypes are designed to limit and exclude people who don't match narrow ideas of normalcy. “You seem to settle on your social type in some measure, whereas you're condemned to a stereotype” (Dyer 1984). Dyer argues that “righteous dismissal doesn't make stereotypes go away” and calls for higher understanding of how stereotypes perform in society.

Stereotypes can be functional when they are accepted as a natural process to guide expectations. Stereotypes become dysfunctional when they are used to judge an individual incorrectly (Mooij 2005). Advertising messages are typically short and thus they depend on stereotypes to attract attention and generate awareness, but they can also result in harm. A dysfunctional stereotype might lead you to deny the applicant, causing harm to him or her. The best thing for an advertiser to do is to use stereotypes in functional ways. This is particularly effective in these times of niche marketing, as functional stereotypes can be used to make advertising that is relevant to target
this is actually because the basic condition for any cooperative activity is trust that the other party can meet obligations, and behave in a very suitable manner.

Primarily speaking, advertising is anticipated to fulfil its promise since, at its core, advertising inevitably involves a promise. consumers learn to trust and be persuaded, with trust comes larger tolerance of slips in performance.

Trust develops most quickly once sellers/advertisers are perceived as sincere with openness as if revealing all and a willingness to declare what one stands for (one of the reasons why some ‘shock’ ads have gained a loyal following is that they freely declare their values or where they stand). A sincere proposal can not be one that the seller doesn't believe.

Manipulation and persuasion vary. Manipulating the beliefs of the target market, could be successful with an audience unaware of the true facts. However making an attempt to distort the reality is how advertisers arouse most anger and outrage. An advertiser who has the reputation for conveying the key facts can continuously increase his reputation positively. We should keep in mind that individuals are social animals, continually interacting with one another and, in the process, persuading and being