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Be unique. If you are writing an article about something that other people are also writing about, try to be unique in how you approach the material. You should add to the conversation, not exist alongside it. This will draw your readers in and keep them coming back for more.
Write about your topic in a way that no one has ever written about it before. You can take a different tone, a more visual approach, or any number of other methods of altering the material.
Bring new ideas to the topic. Make suggestions or offer information that other people don’t have. This will give people a reason to read your work over others.
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Be passionate. You should care about the topic you choose to write about. Your enthusiasm will show in your writing and it will be much more engaging for your readers. You may even be able to make them care about something they did not care about previously, like current events or historical concepts.
Research Your Idea
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Learn the basics. Get the general explanation of whatever you are trying to write about. This will give you a basic framework for what to look for as you research. You can use a website like Wikipedia, read newspaper articles or a book, or talk to someone knowledgeable on the subject. It will depend what you are writing about.
You should assume, at this stage, that some or all of the information you are getting is incorrect or incomplete. Don’t stop your research here.
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Find reliable sources. Now that you know what to look for, research your topic. You can use the internet, a library, conduct interviews, watch documentaries, or whatever you feel is appropriate to teach you everything you need to know