1b) Stock name: iPhone 5s
Pictures:
Explanation: The newest product iPhone 5S is a touchscreen-based smartphone developed by Apple Inc. They have three colors: black, white and champagne. The 5S is supplied with iOS 7, the seventh version of Apple's iOS mobile operating system. New features in iOS 7 include Control Center, AirDrop, iTunes Radio. I think iPhone 5S is suitable for the graduates. First, they have a high income, they have the ability afford for iPhone 5S. Then, the iPhone 5S have the newest iOS 7 system, this system is faster than the Android system. It's convenient and easy for the Business men, lawyer or doctor use. The last reason is iPhone 5S have a beautiful surface; it attracts people and make people want to buy it.
c) 1) Business man, lawyer and doctors may be interested in news. I think they may like to watch the world famous news program. They are many important and the newest news happened in the world. So the advertisement of the iPhone 5S and be put before or during the news time so that those people can know the information about 5S.
2) The comedies are also good for those people. Like 《 Mr. Bean 》, I think he is well known and people love the stories about him that his a funny and lovely guy. There may be huge stress from the work bring to these people, so the comedies can reduce the stress from the work. Also, apple Inc. can advertise the iPhone 5S during the advertising time. So they can see iPhone 5S.
2. Shoe- Aldo
Stock name: ALDO
Pictures:
Explanation:
ALDO is a fashionable shoes brand and it fits the request for this business man. The style is simple but fashion, they are good-looking and the price is not expensive. They are all around $110 this business man can afford it, his income is high enough. I choose the one of Dress Loafers and two of Dress Lace-Ups. They are all good for business man to wear.
2c)The business man is interested in fashion, so he may be happy to watch the fashion program like 《Project Runaway》. The program tells about fashion. The program may introduce the shoes like ALDO, so this man can pay attention to this piece of information and be attracted by the shoes.
You May Also Find These Documents Helpful
-
Apple is continually on the cutting edge of technological advances in the cellular phone industry with better innovations to their products. The iPhone 5S® is the most recent technological advancement to the iPhone® with an improved camera, a next-gen CPU and motion tracking chip, and fingerprint sensors. Major drawbacks are that it still has the four inch screen like the original iPhones®, the fingerprint sensor only works with Apple applications at this time, the 64 bit A7 processor and the M7 motion-tracking chips do not have any “killer apps” yet, and the iOS 7 may boggle the minds of longtime iPhone users; the iPhone 5S is by far the fastest and most technologically advanced of the Apple SmartPhones® to date. (C/net.com, 2013).…
- 671 Words
- 3 Pages
Good Essays -
* To expand the customer base and needs, different types of media will be used. Local TV ads will be place on different stations to target the key audience. The ads will explain the new approach of the company and pursue the audience to solicit our services. The target audience watches TV mostly in the evenings, so the company must make sure the ads are presented at the right time. Another media that is proposed to use is local newspapers. Local newspapers provide physical advertisement. Newspapers are still a very popular advertising medium for most local businesses. They are one of the oldest forms of media and although they do not enjoy being the most exclusive form of media any longer, they still remain a strong factor. They permit the advertiser to reach a specific amount of people…
- 748 Words
- 3 Pages
Satisfactory Essays -
In one form or another, we have all heard about Apple and their products. Apple cell phone, the iPhone has been their most successful product to date. By marketing the iPhone to select markets, Apple has been able to provide a device that meets or exceeds the market’s needs. In this deliverable, Team A Consultants, have been asked to provide a new marketing plan to embrace social media to increase sales. We will include a Customer Profile Report, or our understanding of the iPhone position in the market. We will also create a Brand position and evaluate the product life cycle for the iPhone.…
- 1823 Words
- 5 Pages
Powerful Essays -
topic no matter what the demographics are.Any person that views the ad would have the same…
- 339 Words
- 2 Pages
Satisfactory Essays -
This assignment will focus on one promotional campaign and identify the main target market(s). Then focus on explaining the media used and the reasons behind the choices made.…
- 695 Words
- 3 Pages
Good Essays -
The IPhone 5 is a waste of money but it is so popular, so why does everyone want to have it. I believe that this phone is not as good as everyone has been hyping it up to be. The IPhone 5 sold over 5 million phones three days after its release. In addition, the (IPhone 5 is available right now in the U.S. and 30 other countries and more than 100 countries by the end of the year) Apple reported. The IPhone 5 comes in 3 different models 16GB, 32GB, 64GB and also is available in white, black, or silver. Apple stock reached its sixth highest record in the last seven days from the release date. If you can’t afford the new IPhone or don’t want it right now the IPhone 4 is available for free with 2 year contracts at multiple providers. I am one of those people that don’t need to have the newest hottest items. Plus I don’t like an apple product the only thing that I own from apple is an IPod and that’s it. I owned an IPhone and I wasn’t that impressed there were something’s I liked but not many for me to spend that much money on it.…
- 648 Words
- 3 Pages
Good Essays -
Objective: Recently Apple launched their latest iPhone, the iPhone 5s and 5c. Apple usually only launch one phone each year but Apple have decided to launch two iPhone products iPhone 5c being the cheaper model. This shows Apple is aiming to gain a larger share of the market by creating two phones and gain more customers and a larger profit.…
- 362 Words
- 2 Pages
Satisfactory Essays -
Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest mobile phone (Motorola V9) with a Telstra service. The main feature aimed at attracting the consumers is the city search application where people can search for restaurants on the their mobile for free and…
- 657 Words
- 2 Pages
Good Essays -
Please read and analyze this case on market segmentation and targeting options for a cable television network dedicated to fashion programming. No research into the industry or firm is necessary. Please use only the information provided by the case.…
- 1320 Words
- 6 Pages
Powerful Essays -
According to Apple’s performance and industrial feature, I will choose Growth Investors as my target audience. The reason is that Apple has high average revenue and earnings growth year-over-year, due to its technology development. Also, Apple didn’t have dividends these two years by reinvesting in new opportunities. Even though it is undervalued currently, its 16.7 P/E Ratio is comparably high than its competitor such as RIM and HPQ. All of these features are favors of Growth…
- 305 Words
- 2 Pages
Satisfactory Essays -
In the <<The Curious Incident of the Dog In the Night-time>> written by Mark Haddon. Christopher Boone, the main character, has a mild form of autism. He can't be in large crowds, and he keeps a journal everyday so he can express himself. Christopher has two significant goals he wants to achieve. The first is to find out who killed Wellington, the neighbor's dog, whom Christopher cared for. The second one is to find his mother, whom he had always thought was dead. In order to find who murdered the dog and his mother, Christopher must do many things that terrify him. Therefore, he becomes a heroic character because he faces his fears to achieve his goals.…
- 885 Words
- 3 Pages
Good Essays -
Since June 2007, iPhone has been dominating the cell phone world, and according to Forbes Magazine, Apple sold 5 million iPhone 5’s in its opening weekend.…
- 911 Words
- 4 Pages
Good Essays -
It is really important to analyze the key target markets which apply in the following:…
- 1769 Words
- 8 Pages
Powerful Essays -
Secondly, although it has many good features, it also has some bad aspects regarding colour and battery. The Iphone 5 has two colours black and white. You do not have many choices when you buy it. I bought the white one, but I think it looks monotonous and boring. It also has a problem with its battery. You cannot use it longer than 8 hours without recharging it. Sometimes it does not have enough battery for me to use when I have emergency situations.…
- 312 Words
- 2 Pages
Satisfactory Essays -
They have a job that costs little time so it gives them lots of free time to go out and find opportunities, action and their goal. Because of the free…
- 2217 Words
- 8 Pages
Satisfactory Essays