At this point I had a long day of being on the beach and felt tired, and wanted to go home to get some sleep. My friends however told me to get myself together and come along. Fearing about what would be said the morning after, I agreed to tag along and stay out as late as they did. This example of social influence occurs because my friends had an effect on my behavior. Social influence can have both a positive and negative effects on people. Not all-social proof is negative. Social proof in short is the effect you think and act as a result of your peer’s …show more content…
The best way to build up familiarity is to have frequent encounters with people. For example, in my night class I spend three hours with my teacher once a week alongside 150 other students. My teacher never gets an understanding or sense of who is in his class. Therefore, I attempt to go into his office every Tuesday to talk about class work, upcoming tests, etc. Although I only spend 15-20 minutes in his office, the one on one time I spend with him allows us a sense of familiarity with each other, a sense of comfort, and a history outside the classroom. The repeated one on one time with my teacher helps build a sense of liking from a persuasion standpoint. Authority, the fourth and final weapon I will be discussing in the weapons of influence. People have a great deal of respect for authority. Everyone wants to follow the lead of experts. Business titles, wearing suits, and even driving an expensive car, having the biggest house in the neighborhood are proven factors in lending credibility to any