Weasel Words-Sales and Advertising
isingWhy Ads Work
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Chicago, IL 60661
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Why Ads Work
Page i of 8
Why Ads Work
Legal Niceties
The Video
Copyright © 1996 Learning Seed.
This video program is protected under U.S. copyright law. No part of this video may be reproduced or transmitted by any means, electronic or mechanical, without the written permission of the Publisher, except where permitted by law.
This Teaching Guide
Copyright © 1996 Learning Seed.
This teaching guide is copyrighted according to the terms of the Creative Commons non-commercial license
(http://creativecommons.org/licenses/by-nc/2.5/). It may be reproduced, in its part or its entirety, for classroom use. No part of this guide may be reproduced for sale by any party.
You are free:
•
•
to copy, distribute, display, and perform the work. to make derivative works.
Under the following conditions:
•
•
•
•
Attribution. You must attribute the work to Learning Seed.
Noncommercial. You may not use this work for commercial purposes.
For any reuse or distribution, you must make clear to others the license terms of this work. Any of these conditions can be waived if you get permission from the copyright holder.
Learning Seed Catalog and ISBN Numbers
Our Guarantee
DVD
VHS
Please contact us with any questions or concerns at:
LS-1199-96-DVD ISBN 1-55740-925-0
LS-1199-96-VHS ISBN 0-917159-46-2
Learning Seed
Suite 301
641 W. Lake Street
Chicago, IL 60661
P 800.634.4941
F 800.998.0854 info@learningseed.com www.learningseed.com
Why Ads Work
Page ii of 8
The Program
Summary
The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their
Suite 301
641 W. Lake Street
Chicago, IL 60661
P 80A0.634.4941
F 800.998.0854 info@learningseed.com www.learningseed.com
Why Ads Work
Page i of 8
Why Ads Work
Legal Niceties
The Video
Copyright © 1996 Learning Seed.
This video program is protected under U.S. copyright law. No part of this video may be reproduced or transmitted by any means, electronic or mechanical, without the written permission of the Publisher, except where permitted by law.
This Teaching Guide
Copyright © 1996 Learning Seed.
This teaching guide is copyrighted according to the terms of the Creative Commons non-commercial license
(http://creativecommons.org/licenses/by-nc/2.5/). It may be reproduced, in its part or its entirety, for classroom use. No part of this guide may be reproduced for sale by any party.
You are free:
•
•
to copy, distribute, display, and perform the work. to make derivative works.
Under the following conditions:
•
•
•
•
Attribution. You must attribute the work to Learning Seed.
Noncommercial. You may not use this work for commercial purposes.
For any reuse or distribution, you must make clear to others the license terms of this work. Any of these conditions can be waived if you get permission from the copyright holder.
Learning Seed Catalog and ISBN Numbers
Our Guarantee
DVD
VHS
Please contact us with any questions or concerns at:
LS-1199-96-DVD ISBN 1-55740-925-0
LS-1199-96-VHS ISBN 0-917159-46-2
Learning Seed
Suite 301
641 W. Lake Street
Chicago, IL 60661
P 800.634.4941
F 800.998.0854 info@learningseed.com www.learningseed.com
Why Ads Work
Page ii of 8
The Program
Summary
The most important words in advertising are the ones you don't see or hear. Why Ads Work proposes that ads rarely lie, they merely allow plenty of room for self-deception. Ads use humor, drama, and entertainment because people being humored and entertained are not critical - they "suspend their