Weaving, an Industry for India: Fashion Lessons from Europe
Weaving an Industry for India: Fashion lessons from Europe
TABLE OF CONTENTS
DECLARATION 2
ACKNOWLEDGEMENT 3
ABSTRACT 7
CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL 8
1.1 MAJOR CLASSIFICATIONS 9 1.2 THE FASHION WEEKS 10 1.3 RETAIL STORES AND IN-HOUSE DESIGNERS 10 1.4 DESIGNERS CUM ENTREPRENEURS 10 1.5 THE BIG FAT INDIAN WEDDING 11 1.6 NEED FOR COMMERCIALIZATION 11
CHAPTER 2: THE MBA CURRICULAM AND THE FASHION INDUSTRY 12
2.1 MARKETING 13
2.2 STRATEGIC MARKETING 12
2.3 FINANCIAL ANALYSIS AND CONTROL 14
2.4 FINANCIAL MANAGEMENT 14
2.5 PRODUCTION MANAGEMENT 14
2.6 OPERATION ANALYSIS 14
2.7 PUBLIC RELATION AND COMMUNICATION MANAGEMENT 15
CHAPTER 3: TEXTILES IN INDIA 16
3.1 TRADITIONAL TEXTILES ACROSS INDIA 17
3.2 MORDERN TEXTILES 17
3.3 INDIAN TEXTILE MARKET 17
3.4 CURRENT PERFORMANCE 18
3.5 EXPERTISE REGION 19
3.6 THOUGHTS ON CONSUMER BEHAVIOUR AND INDIAN FASHION 19 3.6.1 PYSCHOLOGICAL FACTORS 20 3.6.2 DEMOGRAPHIC FACTORS 20 3.6.3 SOCIAL FACTORS 20 3.6.4 ECONOMIC FACTORS 21 3.7 FASHION KNOWLEDGE SOURCES 21
CHAPTER 4: MANAGEMENT VERSUS ART 23
4.1 MANAGEMENT VS. ARTCHRISTIAN LACROIX CASE STUDY 24 4.1.1 SHORT GLMIPSE 24 4.1.2 THE LOSSES, BANKRUPTCY AND RESTRUCTURING 25 4.1.3 INSIGHTS 25
4.2 ART VS. MANAGEMENT: THE RISE AND FALL OF VALENTINO 26 4.2.1 THE SUCCESS OF THE HOUSE OF VALENTINO 27 4.2.2 THE MANAGEMENT LESSONS 27 4.3 ART VS. MANAGEMENT: THE DEVIL WEARS PRADA AT THE “RUNWAY” ………………………28
CHAPTER 5: MY THOUGHTS IN THE FUTURE OF FASHION IN AN EMERGING ECONOMY 31
5.1 GROWING AFFLUENCE 32
5.2 GOVERNMENT SUPPORT 32
5.3 GREY MARKET 33 5.4 ECOLOGICAL AWARENESS………………………………………………………………………………………33 5.5 WHERE DOES INDIAN FASHION GO FROM HERE……………………………………………..…………………35 5.5.1 HIGHER INCOME……………………………………………………………………………….……………….…..36 5.5.2
TABLE OF CONTENTS
DECLARATION 2
ACKNOWLEDGEMENT 3
ABSTRACT 7
CHAPTER 1: THE FASHION INDUSTRY IN AN EMERGING ECONOMY: INDIA AND ITS POTENCIAL 8
1.1 MAJOR CLASSIFICATIONS 9 1.2 THE FASHION WEEKS 10 1.3 RETAIL STORES AND IN-HOUSE DESIGNERS 10 1.4 DESIGNERS CUM ENTREPRENEURS 10 1.5 THE BIG FAT INDIAN WEDDING 11 1.6 NEED FOR COMMERCIALIZATION 11
CHAPTER 2: THE MBA CURRICULAM AND THE FASHION INDUSTRY 12
2.1 MARKETING 13
2.2 STRATEGIC MARKETING 12
2.3 FINANCIAL ANALYSIS AND CONTROL 14
2.4 FINANCIAL MANAGEMENT 14
2.5 PRODUCTION MANAGEMENT 14
2.6 OPERATION ANALYSIS 14
2.7 PUBLIC RELATION AND COMMUNICATION MANAGEMENT 15
CHAPTER 3: TEXTILES IN INDIA 16
3.1 TRADITIONAL TEXTILES ACROSS INDIA 17
3.2 MORDERN TEXTILES 17
3.3 INDIAN TEXTILE MARKET 17
3.4 CURRENT PERFORMANCE 18
3.5 EXPERTISE REGION 19
3.6 THOUGHTS ON CONSUMER BEHAVIOUR AND INDIAN FASHION 19 3.6.1 PYSCHOLOGICAL FACTORS 20 3.6.2 DEMOGRAPHIC FACTORS 20 3.6.3 SOCIAL FACTORS 20 3.6.4 ECONOMIC FACTORS 21 3.7 FASHION KNOWLEDGE SOURCES 21
CHAPTER 4: MANAGEMENT VERSUS ART 23
4.1 MANAGEMENT VS. ARTCHRISTIAN LACROIX CASE STUDY 24 4.1.1 SHORT GLMIPSE 24 4.1.2 THE LOSSES, BANKRUPTCY AND RESTRUCTURING 25 4.1.3 INSIGHTS 25
4.2 ART VS. MANAGEMENT: THE RISE AND FALL OF VALENTINO 26 4.2.1 THE SUCCESS OF THE HOUSE OF VALENTINO 27 4.2.2 THE MANAGEMENT LESSONS 27 4.3 ART VS. MANAGEMENT: THE DEVIL WEARS PRADA AT THE “RUNWAY” ………………………28
CHAPTER 5: MY THOUGHTS IN THE FUTURE OF FASHION IN AN EMERGING ECONOMY 31
5.1 GROWING AFFLUENCE 32
5.2 GOVERNMENT SUPPORT 32
5.3 GREY MARKET 33 5.4 ECOLOGICAL AWARENESS………………………………………………………………………………………33 5.5 WHERE DOES INDIAN FASHION GO FROM HERE……………………………………………..…………………35 5.5.1 HIGHER INCOME……………………………………………………………………………….……………….…..36 5.5.2
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