Web 2.0 for Businesses: A Brief Case Study
INFO2501: Management Information Systems
WEB 2.0 for Businesses: A Short and Brief Case Study on Evenesis Event Management System
Individual Assignment III By: Maryam Idris Bugaje, 0728217 International Islamic University Malaysia
MIS Assignment III: Maryam Idris Bugaje| Page 2
Table of Contents
1.0 2.0 3.0 4.0 5.0 6.0 7.0
Introduction…………………………………………………………….3 Advertising using Google AdWords…………………………………..5 Earning revenue via Google’s AdSense & Recommendation……….7 An alternative Web 2.0 advertising vendor to Google……………..9 Using social networking to implement competitive strategy………11 Using Mashups to implement competitive strategy………………..12 Conclusion……………………………………………………………..13
MIS Assignment III: Maryam Idris Bugaje| Page 3
INTRODUCTION
This paper focuses on how Evenesis as an online business can • Effectively use Web 2.0 to benefit from its numerous advantages and services with minimal cost, • Choose more efficient, superior and reputable Web 2.0 products and services, • Avoid victimization by internet fraudsters. It is important to provide a brief background of the key terms used in this paper for better understanding: Evenesis: Evenesis is a web application that runs online which facilitates organizing and managing many kinds of events or social gatherings like weddings, anniversaries, seminars, etcetera by helping you to plan, send out invitations, make a schedule, arrange the seating positions of guests, and also search and reserve a venue for the event. Google AdWords: AdWords is an online pay-per-click software that provides advertisement services and solutions for businesses and websites by displaying their products, services or links to their websites on the right side of the screen as well as in shaded bars above Google’s organic search results. This makes them more prominent and thus helps them to get more traffic to their sites. Whenever someone clicks on an ad, Google is paid the price that is bid on the keyword that
WEB 2.0 for Businesses: A Short and Brief Case Study on Evenesis Event Management System
Individual Assignment III By: Maryam Idris Bugaje, 0728217 International Islamic University Malaysia
MIS Assignment III: Maryam Idris Bugaje| Page 2
Table of Contents
1.0 2.0 3.0 4.0 5.0 6.0 7.0
Introduction…………………………………………………………….3 Advertising using Google AdWords…………………………………..5 Earning revenue via Google’s AdSense & Recommendation……….7 An alternative Web 2.0 advertising vendor to Google……………..9 Using social networking to implement competitive strategy………11 Using Mashups to implement competitive strategy………………..12 Conclusion……………………………………………………………..13
MIS Assignment III: Maryam Idris Bugaje| Page 3
INTRODUCTION
This paper focuses on how Evenesis as an online business can • Effectively use Web 2.0 to benefit from its numerous advantages and services with minimal cost, • Choose more efficient, superior and reputable Web 2.0 products and services, • Avoid victimization by internet fraudsters. It is important to provide a brief background of the key terms used in this paper for better understanding: Evenesis: Evenesis is a web application that runs online which facilitates organizing and managing many kinds of events or social gatherings like weddings, anniversaries, seminars, etcetera by helping you to plan, send out invitations, make a schedule, arrange the seating positions of guests, and also search and reserve a venue for the event. Google AdWords: AdWords is an online pay-per-click software that provides advertisement services and solutions for businesses and websites by displaying their products, services or links to their websites on the right side of the screen as well as in shaded bars above Google’s organic search results. This makes them more prominent and thus helps them to get more traffic to their sites. Whenever someone clicks on an ad, Google is paid the price that is bid on the keyword that