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Web 2.0 in Promoting Information Products and Services

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Web 2.0 in Promoting Information Products and Services
Web 2.0 in Promoting Information Products and Services The term Web 2.0 was officially coined in 2004 by Dale Dougherty, a Vice President O’Reilly Media Inc., during discussion on the potential of using it in future conference. In fact, the Web 2.0 is defined as making global information available to local social context and giving people the flexibility to find, organize, share and create information in locally meaningful fashion that is globally accessible. Generally Web 2.0 helps in promoting information product and services through several applications. The first application that can be used in promoting information products and services is the aspect of social networking. It is a very popular medium in promoting products and services of an organization (Myhill, 2009). Facebook, Twitter and MySpace are some example of social networking which is the interface for people to get connected with other outside their country range. It functions to communicate with them (Myhill, 2009). Moreover, we can get to know them and start informs them about our organization products and services. We could also send them a message or an instant messaging as alternatives to let them know about our products and services. Social networking also functions as an on-going and multidirectional method for users or our members in exchanging their information without having them in front of us. Hence, social networking makes users certainty of the existence of products as they are visualizing through Web 2.0. Next, email as well as mailing list is the best approach to promote products and services. Generally mailing list is a list of people who subscribe to a periodical mailing distribution on a particular topic whereas email is a system of worldwide electronic communication in which a computer user can compose a message at one terminal that can be regenerated at the recipient’s terminal when the recipient logs in. According to Myhill (2009), email and mailing list maintains online


References: Myhill,M., Shoebridge,M.,& Snook,L (2009). Virtual research environments – a Web 2.0 cookbook?. Library Hi Tech, 27(2), 228-238. doi 10.1108/07378830910968182 M. Madhusudhan. (2008) Marketing of library and information services and pruducts in university library:a case study of Goa University Library (Doctoral dissertation, Goa University Library). Retrieved from http://goalnet.unigoa.ac.in/gulibrary Edsall, M. S. (1980). Library promotional handbook. Phoenix: The Oryx Press Noryana Ahmad Khusaini. (2011). Information products and services. Slide show presented at the lecture session for IMD 202 subject, UiTM Kedah.
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