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Web development
Web Development eBusiness September 16, 2013

Web Development
This website was created to improve the visibility of 392 Caffé as it expands internationally. The 392 Caffé is going to place its homepage on GoDaddy. GoDaddy will walk through the process of setting up and maintaining the site for a $149/month fee. This will keep all services within one site. The company will also use Salesforce to maintain customer relationships. This will allow the company the opportunity to run reports and check the efficacy of its advertising, customer responses, and views. Salesforce offers email campaigns, social marketing, web visits, and mobile campaigns. (Salesforce, 2000-2013) Through salesforce, the company can analyze delivery and open rates; and click activities. The company can track what time of day the activity is occurring. (Salesforce, 2000-2013) 392 Caffé can also track web activity and purchase behaviors to better align their resources. This software offers many advantages that 392 Caffé is looking for. Through consistent, positive interactions the company can anticipate high customer retention and loyalty.
Costs
Fee
Set-up
monthly
Yearly
Includes
Personal Photos
$200

Digital camera, memory card
Go Daddy, site maintenance

$149

Go Daddy, Web Host

$4.49

Unlimited websites, bandwith, and disk space; 2 MS SQL databases, 500 email addresses; credits for Bing, Facebook, Google, customized mobile site
Domain name

$10-15
Registration of name
PPC

$5.99

SEO plan, advertising, tracking/reporting, sitemap creator, keywords
Shopping Cart

$24.99

Merchant account, SSL, mobile store, coupons
Salesforce CRM

$125

Workflow approval & automation profile/page layout, custom app, reports, email integration, dashboards, templates
(GoDaddy, 1999-2013), (Salesforce, 2000-2013)
References
GoDaddy. (1999-2013). http://www.godaddy.com/products/web-tools.aspx?isc=gofd2001ad&ci=72739
Salesforce.


References: GoDaddy. (1999-2013). http://www.godaddy.com/products/web-tools.aspx?isc=gofd2001ad&ci=72739 Salesforce. (2000-2013). http://www.salesforce.com/marketing-cloud/overview/
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