A STUDY OF WEBSITE QUALITY USING WEBQUAL FRAMEWORK
A Project done Under the Guidance of
Dr. Nelotpaul Banerjee
Asst. Professor-Department of Management Studies
National Institute of Technology, Durgapur.
In Partial Fulfillment for Internal Assessment.
By,
Nirup Kumar Pradhan (11/MBA/39)
Proshen Saha (11/MBA/34)
Synranlang Nongkhlaw (11/MBA/51)
TABLE OF CONTENTS: 1. ACKNOWLEDGEMENT 2. ABSTRACT
3. INTRODUCTION
4. OBJECTIVE OF THE STUDY
5. LITERATURE REVIEW
6. RESEARCH METHOLOGY
7. DATA ANALYSIS AND FINDINGS
8. CONCLUSION
ACKNOWLEDGEMENT
It is our privilege to express the deepest sense of gratitude to Dr. NELOTPAUL BANERJEE who gave us the opportunity to work on this project “THE STUDY OF WEBSITE QUALITY USING WEBQUAL FRAMEWORK”. His valuable guidance, help and his presence has been very inspiring to us and without him our project wouldn’t have been a successful one. We are also grateful to the people who have provided us the necessary information on the topic. Without their support, encouragement and guidance this project wouldn’t have been possible. We also thank our friends for their constant support, encouragement, cooperation and valuable suggestion throughout the progress of project.
Abstract:
In the modern world surviving in the lethal competition is one big goal of the organization, for achieving that, each organization has to play a huge role in delivering quality service to its customers. In the 20th century, due to the emergence of the internet it has improved and enhanced the strides taken by the organizations to move towards the goal of total quality service to their customers. It has also helped the organizations to be able to develop their own e-sites known as websites where customers can get served just a click away. Due to this a challenge has come up for the firms