by
Nur Nadiah Binti Abdul Rahman
Extended Proposal submitted in partial fulfilment of
The requirements for the
Bachelor of Technology (Hons)
(Business Information System)
September 2013
Universiti Teknologi PETRONAS
Bandar Seri Iskandar
31750 Tronoh
Perak Darul Ridzuan
TABLE OF CONTENTS
ABSTRACT . . . . . . . . . i
CHAPTER 1: INTRODUCTION . . . . .
1.1 Background of Study . . . .
1.2 Problem Statement . . . .
1.3 Objectives and Scope of Study . .
CHAPTER 2 LITERATURE REVIEW . . . .
CHAPTER 3 METHODOLOGY . . . . . 3.1 Elements Determination . . . 3.2 Sample Preparation . . . .
CHAPTER 4 CONCLUSION . . . . . 4.1 Conclusion . . . . . 4.2 Recommendations . . . .
REFERENCES . . . . . . . .
APPENDICES . . . . . . . .
ABSTRACT
The problem of getting exact price information on several stores is quite a big concern towards middle income citizen, and much for lower, especially during the economic crisis which caused the increase of goods price as a whole. The presence of big retail stores drowns the smaller stores in terms of discount, advertising, and convenience of the building. But actually the price is more or less the same or the price at smaller stores and eventually cheaper than the big retail stores. Small retail stores seem to be camouflaged by big company, and at the end of the day, the small stores will shut down. On the other hand, people who really concern about money, everything to purchase needs to be calculated precisely, so that they do not over budget. The above phenomenon seems to cause this group of people having no choice, but to purchase at the so-called big convenience store at higher price. Besides, those who are more energetic, they might visit one store to another, just to do the price comparison. Thus, this study provides solution by developing website on goods price and information
References: [1] Waters, S. 2013, “Retail pricing strategies”< http://retail.about.com/od/marketingsalespromotion/a/product_pricing.htm> [2] Hayes, M. 27 December 2012, “10 best comparison Shopping engines” [3] Brown, G. 2008 - Available: www.salescircular.com [4] Zack, J. 2010 Available:www.consumerworld.org/pages/price APPENDIX 1