Website Review for the Coffee Roasting Company: an Evaluation of the User Experience
Name: Sashlin Girraj | Student No: 479 812 02 | Course: CYBMARH | Assignment: 01 | Unique Code: 247740
Website Review for The Coffee Roasting Company:
An evaluation of the user experience
Compiled by: Ontarget Digital Media Consultants May 2012
1
Name: Sashlin Girraj | Student No: 479 812 02 | Course: CYBMARH | Assignment: 01 | Unique Code: 247740
Contents
1 | Introduction 2 | The user 3 | Evaluation of the user experience 3.1 | Site style and personality 3.2 | Graphic design 3.3 | Site organisation 3.4 | Site navigation 3.5 | Menu options 3.6 | Page design 3.7 | Content design 4 | Conclusion 5 | References
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3 3-4 4 4 4-5 5 5 6 7
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Name: Sashlin Girraj | Student No: 479 812 02 | Course: CYBMARH | Assignment: 01 | Unique Code: 247740
1 | Introduction
In the past, organisations would have a very minimal and distant relationship with their customers. Reaching the customer required extensive marketing budgets which had little coverage. However with the birth of the internet, the way we in which we communicated with each other changed forever. With this evolution came the website, a set of related web pages with content such as text, video and images. The website allowed organisations to reach more customers than ever before at a relatively a low cost, and the rest they say is history. A website will only reap rewards if it is effective. Chaffey, Ellis-Chadwick, Johnston and Mayer (2009) describe effectiveness as delivering relevance to the audience and results to the organisation. In this case, the audience are the users of the website and the results refer to sales and profits. A websites that is designed around the user’s characteristics and needs is said to follow a user-centered design (Chaffey et al., 2009). By meeting the needs of its users a website can generate leads, which translates into sales. The Coffee Roasting Company is coffee producer situated just outside of Cape Town. They source beans from all over the world to
Website Review for The Coffee Roasting Company:
An evaluation of the user experience
Compiled by: Ontarget Digital Media Consultants May 2012
1
Name: Sashlin Girraj | Student No: 479 812 02 | Course: CYBMARH | Assignment: 01 | Unique Code: 247740
Contents
1 | Introduction 2 | The user 3 | Evaluation of the user experience 3.1 | Site style and personality 3.2 | Graphic design 3.3 | Site organisation 3.4 | Site navigation 3.5 | Menu options 3.6 | Page design 3.7 | Content design 4 | Conclusion 5 | References
2 2
3 3-4 4 4 4-5 5 5 6 7
2
Name: Sashlin Girraj | Student No: 479 812 02 | Course: CYBMARH | Assignment: 01 | Unique Code: 247740
1 | Introduction
In the past, organisations would have a very minimal and distant relationship with their customers. Reaching the customer required extensive marketing budgets which had little coverage. However with the birth of the internet, the way we in which we communicated with each other changed forever. With this evolution came the website, a set of related web pages with content such as text, video and images. The website allowed organisations to reach more customers than ever before at a relatively a low cost, and the rest they say is history. A website will only reap rewards if it is effective. Chaffey, Ellis-Chadwick, Johnston and Mayer (2009) describe effectiveness as delivering relevance to the audience and results to the organisation. In this case, the audience are the users of the website and the results refer to sales and profits. A websites that is designed around the user’s characteristics and needs is said to follow a user-centered design (Chaffey et al., 2009). By meeting the needs of its users a website can generate leads, which translates into sales. The Coffee Roasting Company is coffee producer situated just outside of Cape Town. They source beans from all over the world to
References: Chaffey, D., Ellis-Chadwick, F., Johnston, K. & Mayer, R. 2009. Internet marketing: strategy, implementation and practice. 4th ed. London: Financial Times/Prentice Hall. Strictly Coffee. 2009. [Online] Available at: http://www.strictlycoffee.co.za [Accessed: 16 May 2012]. The Coffee Roasting Company. 2011. [Online] Available at: http://www.coffeecompany.co.za [Accessed: 16 May 2012]. 7