Web’s Impact on Pricing: Comparisons, Group Buying & Auctions
* * * ACKNOWLEDGEMENT * * * This project on
“WEB’S IMPACT ON PRICING: COMPARISONS,
GROUP BUYING & AUCTIONS” * prepared by us has been possible due to the help and co-operation of many personalities. * * We have great pleasure in acknowledging the continuous encouragement and guidance of our respected Professor * Dr. Rajeev Roy * who has given us an opportunity to realize our effort in the form of this report.
CONTENTS
I. INTRODUCTION 2
II. WEB’S IMPACT ON PRICING: COMPARISONS 3
III. WEB’S IMPACT ON PRICING: GROUP BUYING 6 A. Business Model 6 B. Group Buying – The Process 6 C. Top Group-Buying sites in the United States 7 D. Emergence of Social Commerce in Group Buying 9 E. Group Buying in India 9 F. Criticism for the Model– Is Group buying a Sustainable Business Proposition? 10
IV. WEB’S IMPACT ON PRICING: AUCTIONS 11 A. Background 11 B. Statistics and Comparison 11 C. Conclusion 12
V. ANALYSIS OF PRIMARY DATA 14 A. Univariate Analysis 14 B. Cluster Analysis 16 C. Focused Group Discussion 17
VI. REFERENCES 19 *
I. INTRODUCTION
Our entire report will be focusing and analyzing various factors which will help us to understand web’s impact on pricing. Hence the key focus areas for the report are as follows:- * Ability of the consumer to instantly and easily compare the prices offered for a product; and how it affects the pricing of consumer goods. * The reasons that have made online auctions the jugular vein of popular e-commerce sites and the ways in which producers have adapted to and learnt from this phenomenon. * The possibilities that group buying holds for execution of trade and commerce online for the masses, and its effects on the pricing and production landscape as a whole. * We would also conduct a time series analysis to get a bird’s eye view of the changes in pricing, discounts on consumer goods, shopping goods and industrial
“WEB’S IMPACT ON PRICING: COMPARISONS,
GROUP BUYING & AUCTIONS” * prepared by us has been possible due to the help and co-operation of many personalities. * * We have great pleasure in acknowledging the continuous encouragement and guidance of our respected Professor * Dr. Rajeev Roy * who has given us an opportunity to realize our effort in the form of this report.
CONTENTS
I. INTRODUCTION 2
II. WEB’S IMPACT ON PRICING: COMPARISONS 3
III. WEB’S IMPACT ON PRICING: GROUP BUYING 6 A. Business Model 6 B. Group Buying – The Process 6 C. Top Group-Buying sites in the United States 7 D. Emergence of Social Commerce in Group Buying 9 E. Group Buying in India 9 F. Criticism for the Model– Is Group buying a Sustainable Business Proposition? 10
IV. WEB’S IMPACT ON PRICING: AUCTIONS 11 A. Background 11 B. Statistics and Comparison 11 C. Conclusion 12
V. ANALYSIS OF PRIMARY DATA 14 A. Univariate Analysis 14 B. Cluster Analysis 16 C. Focused Group Discussion 17
VI. REFERENCES 19 *
I. INTRODUCTION
Our entire report will be focusing and analyzing various factors which will help us to understand web’s impact on pricing. Hence the key focus areas for the report are as follows:- * Ability of the consumer to instantly and easily compare the prices offered for a product; and how it affects the pricing of consumer goods. * The reasons that have made online auctions the jugular vein of popular e-commerce sites and the ways in which producers have adapted to and learnt from this phenomenon. * The possibilities that group buying holds for execution of trade and commerce online for the masses, and its effects on the pricing and production landscape as a whole. * We would also conduct a time series analysis to get a bird’s eye view of the changes in pricing, discounts on consumer goods, shopping goods and industrial
References: * http://www.cnn.com/2005/LAW/06/24/ramasastry.website.prices/ * www.dell.co.in * http://www.wi.uni-muenster.de/wi/ * http://www.cnn.com/2005/LAW/06/24/ramasastry.website.prices/ * Source: Study by J. Abate and E. Harris (Lehman Brothers Inc.) quoted by Business Week 2000. * Experian, “Flash sales and Group Buying: New Trends in Online Retail,” Aug 1, 2010 * www.experian.com * http://www.meetup.com/socialcommerce