WeChat vs. Line
WeChat and Line: the rivals in social networks are going to conquer the European Market
Two rivals in social networks, WeChat (China) and Line (Japan), which already had millions of registered users in Asia, begin to set strategies to attract attention from European netizens.
The two social softwares had a great effect on Asian social networks and both achieved great successes in Asia. They are setting strategies and increase effective operations, like offering lower prices, to inroad the brand-new markets in Europe. They even begin to shake the position of Facebook and Twitter, two of the top social network servers in the world.
Generally speaking, the two rivals both share similar originalities in customer services: the applications incorporate updated news, location share, free online audio and video chat and instant messaging, which realize efficient communication between users. Unsatisfied with the present situations, each of both companies organizes distinctive plans in personal services to fight for more customers in the same markets.
Lee Win-mi, who is responsible for marketing of Korean Internet NHN, as well as the owner of Line, stated that ‘we have the ambition to catch up to Facebook and Twitter.’ Line set up cooperation with local Spanish football clubs such as FC Barcelona and Real Madrid, as well as tennis star Rafael Nadal.It is an effective way to attract the attention of the netizens through their idols. Simultaneously, WeChat invited the well-known football star, Lionel Messi as advertising ambassador for their product. Also, because of the large amount of Chinese Canadians and Chinese French in the rest of the world, WeChat enlarge the market through marketing strategies.
From a different angle, the Line changes the traditional ‘Stickers’ and ‘Emoji’ s into local styles to accommodate the corresponding cultures. For markets in Spain, the app designs stickers with the heads of popular football stars. It also enter the
Two rivals in social networks, WeChat (China) and Line (Japan), which already had millions of registered users in Asia, begin to set strategies to attract attention from European netizens.
The two social softwares had a great effect on Asian social networks and both achieved great successes in Asia. They are setting strategies and increase effective operations, like offering lower prices, to inroad the brand-new markets in Europe. They even begin to shake the position of Facebook and Twitter, two of the top social network servers in the world.
Generally speaking, the two rivals both share similar originalities in customer services: the applications incorporate updated news, location share, free online audio and video chat and instant messaging, which realize efficient communication between users. Unsatisfied with the present situations, each of both companies organizes distinctive plans in personal services to fight for more customers in the same markets.
Lee Win-mi, who is responsible for marketing of Korean Internet NHN, as well as the owner of Line, stated that ‘we have the ambition to catch up to Facebook and Twitter.’ Line set up cooperation with local Spanish football clubs such as FC Barcelona and Real Madrid, as well as tennis star Rafael Nadal.It is an effective way to attract the attention of the netizens through their idols. Simultaneously, WeChat invited the well-known football star, Lionel Messi as advertising ambassador for their product. Also, because of the large amount of Chinese Canadians and Chinese French in the rest of the world, WeChat enlarge the market through marketing strategies.
From a different angle, the Line changes the traditional ‘Stickers’ and ‘Emoji’ s into local styles to accommodate the corresponding cultures. For markets in Spain, the app designs stickers with the heads of popular football stars. It also enter the