Table of Contents……………………………………………………………………………………………………………………………………..i
Executive Summary 1
Vision 1
Mission 1
Objectives 1
Services 2
Market Analysis 2
SWOT Analysis 3
STRATEGIC OBJECTIVES 5
STRATEGY IMPLEMENTATION 6
MONITORING AND EVALUATION 7
CONCLUSION 8
Executive Summary
Pro Wedding Solution is a full service company that provides complete planning and services for weddings, our employees are experienced and dedicated professionals with many years of event planning experience. PWS is unique in that we give our clients our undivided attention. We listen to their needs and work with them to create the event of their dreams. Our clients' wishes become our commands. Our services include weddings, consultations, budget planning, answers to etiquette questions, as well as full-service referrals to florists, hair stylists, entertainers, musicians, etc. Our commitment to our brides is to provide a one-of-kind-experience with a personalized service to help you with "your needs" during this wonderful time in life.
Vision
Our vision is to be the event planner of choice not only in Tanzania but in East Africa in general
Mission
Our Mission is to provide a stress free and memorable wedding experience for our customer and help them create a unique and personalized event from beginning to end, through innovative design, high attention to detail, high quality vendor network, and ethical business practices.
Objectives
1. Service our clients' needs promptly and efficiently.
2. Maintain excellent working relationships with vendors such as florists, hair salons and bridal shops.
3. Maintain a professional image at all times.
4. We want every event of our customers to be both a pleasurable and a memorable experience. Therefore we offer a host of packages and services specifically tailored to the needs of each couple.
5. To provide a service that exceeds customers' needs.
Services
We are a full-service