Week 1 Customer Relations
Customer Relations
Martina Blackshire
Professor Schickedanz
9/8/13
Why does word of mouth advertising work so effectively?
Word of mouth advertising works because people are tend to believe something when they are getting their information from someone they know. When a customer hears about an offer that sounds too good to be true you would question everything about the offer. For example if someone’s mother said that Wal-Mart had the best credit card deals they would probably go get one verses getting one when the salesman gives them the same information. This is because you have a connection with the person who is telling you the information. Not only is word of mouth advertising effective it is also the cheapest.
How do ripple effects escalate the problem of the lost customer?
When a customer enters a business or restaurant they expect customer satisfaction. When their experience is bad or their expectations are not met they want good customer service to fix the issue. Now if this still doesn’t fix the problem you have just lost that customer. The ripple effect of this is that the upset customer is going to voice their bad experience to their family and friends then they will no longer visit also. Now you have a lot of people who want visit because of this one customer who had a bad experience. It is also good for a business to make sure that all customers are satisfied.
References www.welcomteamtraing.net/.../why is word of mouth most effective
Martina Blackshire
Professor Schickedanz
9/8/13
Why does word of mouth advertising work so effectively?
Word of mouth advertising works because people are tend to believe something when they are getting their information from someone they know. When a customer hears about an offer that sounds too good to be true you would question everything about the offer. For example if someone’s mother said that Wal-Mart had the best credit card deals they would probably go get one verses getting one when the salesman gives them the same information. This is because you have a connection with the person who is telling you the information. Not only is word of mouth advertising effective it is also the cheapest.
How do ripple effects escalate the problem of the lost customer?
When a customer enters a business or restaurant they expect customer satisfaction. When their experience is bad or their expectations are not met they want good customer service to fix the issue. Now if this still doesn’t fix the problem you have just lost that customer. The ripple effect of this is that the upset customer is going to voice their bad experience to their family and friends then they will no longer visit also. Now you have a lot of people who want visit because of this one customer who had a bad experience. It is also good for a business to make sure that all customers are satisfied.
References www.welcomteamtraing.net/.../why is word of mouth most effective
References: www.welcomteamtraing.net/.../why is word of mouth most effective www.allfreeesays.com/topic/the-escalating/0