week 1 DQ 1

Select a marketer of consumer goods with which you are familiar (no non-profits, please). Check this thread before you post, and don't use a firm someone else has already used. How does the selected organization use the different components of the marketing mix? How does the marketing mix affect the development of the selected organization’s marketing strategy and tactics? How can the selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness? What is the metric for success? The organization I have chosen is Wrigley’s it is well known worldwide to everyone they have become one of the biggest organizations that produce chewing gum Orbit, Bubble Yum, and Juicy Fruit are just a few of the products that Wrigley’s produces. In order for Wrigley’s to become known worldwide Wrigley’s marketing is vital to the organization to gain new customers in new countries.
Marketing mix are the variables an organization will use to satisfy a target group these are: Product, Place, Promotion, and Price. Wrigley’s is heavily invested in each of these areas the first would be price Wrigley’s prices their product to match competing brands in each different country in the global market. Wrigley’s is very good at product placement; everyone has seen their products throughout social media, movies, TV, print ads, and sponsorships worldwide. The Wrigley’s Brand that is most recognized here in the United States is Orbit “Fresh breath, white teeth, and sugarless”.
Wrigley’s has taken every product, researched it to understand the respective needs of every consumers, this has been shown by the way they market the product their product is directed to what the consumer in the United States wants, the most important thing to consumer’s is a sugarless gum with a great taste, and helps whiten teeth.
In thinking how Wrigley’s could evaluate, monitor, and control their products would be though sales of each product in each company of production if