Preview

Week 3 Article Review Assignment

Satisfactory Essays
Open Document
Open Document
520 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Week 3 Article Review Assignment
University of Phoenix Material

Article Review Format Guide

MEMORANDUM
UNIVERSITY OF PHOENIX

DATE: December 1, 2014
TO: Joseph Caulfield
FROM: Melissa Jones
RE: I Can Haz Copyright Infringement? Internet Memes and Intellectual Property Risks
Slavick, S. J. (2012). Corporate Counsel. Retrieved from http://www.brinksgilson.com/files/article_nov_14_corp_counsel_slavick_internet_memes_2012.pdf

ARTICLE SYNOPSIS I Can Haz Copyright Infringement? Internet Memes and Intellectual Property Risks article reviews the use of memes and the significance of corporate infringement. Within the commercial use, companies have to be careful not to distribute copyrighted works by using memes for use in commercial activities on the internet.

LEGAL ISSUE There are a few legal business issues raised within this article, there are those of copyright infringement, the use of culture information, memes, in marketing, and intellectual property rights. Companies that are interested in mass or viral marketing run the risk of infringing on copyrights of another company by posting/reposting or spinning a popular meme. There are companies that assume that they can repost a meme and it would be covered under fair use, which is rarely the case in commercial advertising. MANAGERIAL PERSPECTIVE

What are memes? Memes are a predominant way of communicating a company’s ideas of the internet, but it can lead to a case of copyright infringement in commercial use. An internet marketer of a company or a private seller may assume that it is fair to repost a meme on their own company’s page, such as Facebook. The truth is that the meme or underlying image or possibly both can be subject to copyright by the copyright holder. It is imperative for businesses to carefully review any and all meme for possible copyright infringement prior to posting it on the internet. An example that can be used is when posting on a company Facebook page, internet marketers will want to share popular

You May Also Find These Documents Helpful

  • Good Essays

    Through out history there has been work place injuries and fatalities. With the help of the BLS Census of Fatal Occupational Injuries (CFOI) and the Environment, Health and Safety Journal new data has surfaced with new findings. The Preliminary 2010 Worker Fatality Counts Holds Steady Compared to Previous Year. This article is comparing the total fatal occupational injuries in the work place in 2009 and 2010. Although the size of the workforce has changed over the years this could ultimately become a significant contributing factor for workplace injury and fatalities.…

    • 647 Words
    • 3 Pages
    Good Essays
  • Good Essays

    - One disadvantage of advertising on the Internet is that your marketing materials are automatically available for anyone in the world to copy, regardless of the legal ramifications. Logos, images and trademarks can be copied and used for commercial purposes, or even to slander or mock your company. This is not the case with television and magazine advertising, wherein images must be replicated rather than simply copied…

    • 1373 Words
    • 6 Pages
    Good Essays
  • Good Essays

    I feel like the room temperature played a role in the decision because I realized that because it was hot and uncomfortable in there, they just wanted to agree fast and get out of there, and did not have the patience to look at the case critically…

    • 690 Words
    • 2 Pages
    Good Essays
  • Good Essays

    DIRECTIONS: Select and critique a journal article relating to biology and biological research. The teacher must approve your article choice. An article critique consists of a summary of the key aspects and a critique where you offer your thoughts and opinions. Your critique should be at least two (2) typed, double-spaced pages, and follow the guidelines below. Grammar and spelling count!…

    • 500 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Critique Paper

    • 997 Words
    • 4 Pages

    In the essay, “Do Video Games Kill?” Karen Sternheimer takes on the topic of media’s influence on teen and adolescent violence in America. She focuses primarily on video games, particularly the recently popular “first-person shooter” games (p. 204). With the debate still raging on, there is a history that reflects the same problematic issues that we face today. Sternheimer follows this debate through many topics, but the encompassing theme is that there are many underlying issues that are not being addressed due to the acute focus on a media outlet such as video games.…

    • 997 Words
    • 4 Pages
    Better Essays
  • Good Essays

    With the technology we have today millions of people are on the internet daily, and mostly everybody has come across a “meme”. A meme is an idea or a list of consecutive behaviors in a culture that is passed from one person to another; therefore, from parents to children, social media, or even something learned in school. There are millions of different memes out there today. According to Bill Wasik the author of “my crowd experiment: The Mob Project” correlates on flash mobs. Flash mobs are social experiments where many people get together and do funny weird things to get a point across almost like a meme; flash mobs are passed from person to person to provide significance or a meaning to some source. Many memes can either be funny, realistic, or even expressing a want or need.…

    • 1064 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Care Level 2

    • 3180 Words
    • 13 Pages

    Please ensure that you read the legal notice below. Any individual, organisation, or business, found guilty of copyright infringements, will face prosecution.…

    • 3180 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    User Generated Content

    • 751 Words
    • 4 Pages

    User-generated commercials add value because it benefits the world from using the service or watching the commercial. The social has changed rapidly in the past few years. The commercials have been used for companies, schools, and much more. The commercials are activity between the user and information channels. Companies have to decide if the exchange of information is profitable to them (Marshall, Solomon, Stuart 2009). This gives the company a choice on whether or not to do a user-generated commercial. A company is able to gain value from competitve advantage either through distinctive competency or differential benefit. They both have to do with what the strong points are in the company. The user-generated information determines if the consumers are satisfied with the information or product being advertised. Most companies try to build a strong relationship between the customers because they want a long term buying relationship and if the user-generated commercials show that most customers are satisfied with the products…

    • 751 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Dawkins

    • 1230 Words
    • 5 Pages

    There are very different types of memes in our American culture that vary because of their impact in our society. First off, I would like to give a definition of what a meme exactly is. In my words, a meme is an idea in the form of an image, video ect. that can be passed down from person to person through interactions and the internet. According to Dawkins he believes a meme is A meme according to Dawkins is a new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. Dawkins also mentions that the word comes from the Greek root. An example he gives are tunes, ideas and clothes fashions. Lastly, Dawkins believe that memes have specific qualities including longevity, feculidity and copying fidelity. However the main question is how and what makes a meme so popular. In this essay I chose to talk about vampire memes. Vampires have been carried out for many years through different stories we heard and our fantasies which leads to our psychological thrill. Vampire’s memes remain so popular due to the history of vampires in American culture and through the media.…

    • 1230 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Journal Article Critique

    • 1953 Words
    • 8 Pages

    Roberts, T. (2003). Effects of Alphabet-Letter Instruction on Young Children's Word Recognition [Electronic Version]. Journal of Educational Psychology, 95 (1), 41-51.…

    • 1953 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Shifman, L. (2012) ‘An anatomy of a YouTube meme’, New Media and Society, 14: 187-203.…

    • 2043 Words
    • 6 Pages
    Best Essays
  • Satisfactory Essays

    Presnky, in his infamous article “Digital Natives and Digital Immigrants,” coined the notion that the youth are digital natives and the older generation digital immigrants. But I am not sure I agree. I know many teenagers who can download movies, post to Facebook, find a YouTube video, and more, but the minute they need to learn something there is a lack of knowledge. Am I wrong here? What would the author of the textbook say? Explain.…

    • 798 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    “Meme” is a word most familiar to people who are in tune with today’s popular culture, the passing of a humorous object through the small alterations in imitations. However, the term “meme” was first brought to life in a 1976 book called The Selfish Gene by a biologist named Richard Dawkins. He coined the term as a “cultural unit that spreads from person to person through copy or imitation” and reflects and shapes cultural discourse, mood, and behavioral practice. Interestingly enough, he even compares the meme’s concept of evolutionary process to Charles Darwin’s theory of natural selection. Like a population, memes can spread rapidly via the Internet (mostly through social media) referred through mostly catchphrases, images, and videos. Author…

    • 2080 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Essay Review

    • 1751 Words
    • 8 Pages

    1. The benefits (key word) of the Internet (topic word) have been overrated (key word). Do you agree (question word)?…

    • 1751 Words
    • 8 Pages
    Good Essays
  • Good Essays

    Article Essays Assignment

    • 1705 Words
    • 7 Pages

    This article talks about globalization is a common trend for not only developed countries but also developing countries. Companies shouldn’t against this trend, but adopt. Much of the management writing on globalism adopts the Enlightenment-era ideal of world citizenship. Unfortunately, this is not realistic. The vast majority of firms are deeply rooted in their home countries. Also for firms’ customers, employees, investors, and suppliers, they are always deeply rooted in their country. Given this reality, global firms and managers must adopt a cosmopolitan approach of understanding and working with differences rather than against them.…

    • 1705 Words
    • 7 Pages
    Good Essays