Concepts
Mastery
Areas in which people are
Score: 21 / 21
Questions
100%
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Strategic planning
100%
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Levels of planning
100%
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The creative process
100%
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100%
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creative
Ingredients for enhancing innovation at work and approaches to innovation
Obstacles to corporate innovation Barriers to effective decision making
Concept: Areas in which people are creative
Mastery
100%
Questions
1
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3
1.
Ramona, a member of the innovation team at Buzzer Co., a beer manufacturing company, suggests that the company use the spent grain generated through the process of beer manufacturing to create commercial products. Ramona explains how the wasted grain can be broken down through the process of fermentation to generate biogas and compounds that can be used to make personal care products and clothes. In the context of William Miller's research, into which area is Ramona channeling her creativity?
A.
Organization creativity
B.
Relationship creativity
C.
Event creativity
D.
Material creativity
Correct:
The Correct Answer is: D.
In the context of William Miller's research, Ramona is channeling her creativity into the area of material creativity. Material creativity entails discovering new uses and inventing materials for services, products, or processes.
2.
In the context of William Miller's research, identify an accurate statement about the different areas in which people are creative.
A.
Material creativity entails coming up with a new approach to structuring systems in an organization.
B.
Inner creativity entails finding new uses for materials for products or services.
C.
Coming up with completely new and innovative ideas for products or services make people creative in a relationship context. D.
People who exhibit spontaneous creativity tend to come up with witty responses in meetings and quick, easy ways of settling disputes.