Week 4: Marketing Quiz

Week 4 marketing quiz

Question 1
4 out of 4 points | | | Which of the following is an important cultural factor that should be considered by global marketers?Answer | | | | | Selected Answer: | language | Correct Answer: | language | | | | |
Question 2
4 out of 4 points | | | Caterpillar, Inc. is the world's largest manufacturer of earth-moving and construction equipment. Kirovsky is a large Russian manufacturer of the same type of products. The two companies entered into a(n) _____ and created NEVAMASH, a new company.Answer | | | | | Selected Answer: | joint venture | Correct Answer: | joint venture | | | | |
Question 3
4 out of 4 points | | | The primary reason large U.S. companies send U.S. jobs abroad is because labor costs are higher here in the United States. They are engaging in _____.Answer | | | |
| Selected Answer: | outsourcing | Correct Answer: | outsourcing | | | | |
Question 4
4 out of 4 points | | | With a _____, a firm produces standardized products to be sold the same way all over the world.Answer | | | | | Selected Answer: | global marketing standardization approach | Correct Answer: | global marketing standardization approach | | | | |
Question 5
4 out of 4 points | | | Individuals and organizations utilizing a global vision to effectively market goods and services across the world are engaged in:Answer | | | | | Selected Answer: | global marketing | Correct Answer: | global marketing | | | | |
Question 6
4 out of 4 points | | | Who offers low-interest loans to developing nations?Answer | | | | | Selected Answer: | World Bank | Correct Answer: | World Bank | | | | |
Question 7
4 out of 4
points | | | Which of the following statements about the European Union (EU) is true?Answer | | | | | Selected Answer: | The European Union is the largest economy in the world. | Correct Answer: | The European Union is the largest economy in the world. | | | | |
Question 8
4 out of 4 points | | | Who are the richest people in the world?Answer | | | | | Selected Answer: | Luxembourgers | Correct Answer: | Luxembourgers | | | | |
Question 9
4 out of 4 points | | | AFLAC has had to ditch the AFLAC duck in its Japanese commercials because the Japanese consumer does not like to be yelled at. Since Japan is the source of about 70 percent of the insurance company's business, it had no trouble adopting a _____ strategy.Answer | | | | | Selected Answer: | promotion adaptation | Correct Answer: | promotion adaptation | | | | |
Question 10
4 out of 4 points | | | A(n) _____ is a company that is heavily engaged in global trade and moves its resources, goods, services, and skills across national boundaries.Answer | | | | | Selected Answer: | multinational corporation | Correct Answer: | multinational corporation | | | | |
Question 11
4 out of 4 points | | | _____ is the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and is transmitted from one generation to the next.Answer | | | | | Selected Answer: | Culture | Correct Answer: | Culture | | | | |
Question 12
4 out of 4 points | | | Chaz wants to be a pirate like Captain Jack Sparrow in Disney's Pirates of the Caribbean movies. He wears a bandanna and carries a toy cutlass. Though Jack Sparrow is fictional, Chaz's role play reveals his _____.Answer | | | | | Selected Answer: | ideal self-image | Correct Answer: | ideal self-image | | | | |
Question 13
4 out of 4 points | | | A(n) _____ is a group of people in a society who are considered nearly equal in status or community esteem and tend to socialize among themselves and share behavioral norms.Answer | | | | | Selected Answer: | social class | Correct Answer: | social class | | | | |
Question 14
4 out of 4 points | | | According to Maslow's hierarchy of needs model, the first needs most people would try to satisfy are their _____ needs.Answer | | | | | Selected Answer: | physiological | Correct Answer: | physiological | | | | |
Question 15
4 out of 4 points | | | Which category of reference groups represents groups in which a consumer does not have membership?Answer | | | | | Selected Answer: | indirect | Correct Answer: | indirect | | | | |
Question 16
4 out of 4 points | | | Extending a well-known and respected brand name from one product category to another product category is referred to as:Answer | | | | | Selected Answer: | brand extensions | Correct Answer: | brand extensions | | | | |
Question 17
4 out of 4 points | | | Jackson has moved to a new community and can no longer attend his old church. He is currently visiting churches to make a decision about which one best serves his needs. In making his decision, Jackson will engage in _____ consumer decision making.Answer | | | | | Selected Answer: | limited | Correct Answer: | limited | | | | |
Question 18
4 out of 4 points | | | The process that creates changes in behavior is called:Answer | | | | | Selected Answer: | learning | Correct Answer: | learning | | | | |
Question 19
4 out of 4 points | | | Which of the following activities is most likely to be an example of routine response behavior?Answer | | | | | Selected Answer: | the purchase of toilet paper | Correct Answer: | the purchase of toilet paper | | | | |
Question 20
4 out of 4 points | | | The processes individuals use when making a purchase decision are called _____.Answer | | | | | Selected Answer: | consumer behavior | Correct Answer: | consumer behavior | | | | |